Tommy Hilfiger – – January 30, 2012

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Marty Hackel Interview on Morning Drive, January 30th, 2012.

Marty Hackel is the Fashion Director for Golf Digest. The biggest fashion statement of the 2012 PGA Merchandise Show in his opinion was footwear. Every single footwear company now has its own version of the Fred Couples Ecco shoe and even Hank Haney has his own shoe with Crocs. You have a lot of companies who have now gotten involved with golf including Tommy Hilfiger with Keegan Bradley and Dunning with Kyle Stanley while there are a number of newly created  companies built around specific players.

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Tommy Hilfiger – – January 31, 2012

Course of Style: Keegan Bradley wears Hilfiger but walks Oakley; Graeme McDowell signs new deal

by Woody Hochswender, Contributing Writer

Keegan Bradley, the 2011 PGA champion and rookie of the year switched apparel sponsorship from Oakley to Tommy Hilfiger early this year. But at the Farmers Insurance Open last weekend, Bradley was still wearing Oakley footwear. What gives?

Apparently, Oakley lost a heated bidding war for Bradley to Tommy Hilfiger, a golf line licensed to the Fletcher Group of Canada which also makes Sunice. Oakley wanted to keep Bradley, but the rising star commanded as much as five times what Oakley had been paying him to wear its apparel. Executives familiar with the action estimated Bradley’s eventual deal to be in the $500,000 range. (Read entire article)


Tommy Hilfiger – Golf Digest – March 2012

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Tommy Hilfiger – Web Street Golf Daily Pulse – January 18, 2012

DRESS FORE SUCCESS: Keegan Bradley has reached a deal to serve as global ambassador for the Tommy Hilfiger golf line through 2014. “I am really excited about joining the team at Tommy Hilfiger,” said Bradley. “Tommy Hilfiger is an iconic American brand and I am extremely proud to be a part of its growth in golf going forward. The brand produces fantastic apparel for wear both on and off the golf course and in my opinion, if you look good, you play good!” Financial terms were not disclosed.


Martin Golf Apparel – Golf Digest – March 2012

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AUR – – January 29, 2012

Golf writer, Stephen Pizinger, posted an excellent review of on AUR Golf Apparel on

A | U | R Golf – (All That You Are)

I placed an order for some apparel this off season and wanted to share yet another option for you guys along with some photos.  I was really pleased with the quality fabric from A | U | R, along with their fit and finish.

Mary Beth LacyThe A | U | R collection hits on 3 main initiatives, namely, continued focus on their Aware Collection, with the addition of a cotton blend aware fabric to the mix. They have continued focus on fashion plaid bottoms for both mens and ladies as well as improving the overall quality and look of their sweater category

A | U | R has 3 distinct categories.  Starting with the A | U | R Active Collection (Seen in my green polo below), which is their performance  designs. This category features their polyester double-knit Dri-Max. These polos feature the stretch of Spandex, a soft, supple handfeel and a lightweight drape that makes it ideal for golf.  Synthetic fibres create a strong, crease resistant fabric that is quick drying and maintains it’s shape.  This shirt fit really true to size with the perfect length sleeves riding just above the elbow. Next is the A | U | R Authentic category.  This collection offers traditional golf inspired assortment of sweaters, vests, pants and shorts.  Classic colors of Black, Taupe, Navy and Charcoal. Finally A | U | R Aware is a category with an attempt to give a little back to the planet utilizing “CarboCool” (Seen in my blue shirts and black slacks).

According to A | U | R: “CarboCool™ fabric contains a blend of Polyester and Bamboo Charcoal. The carbonized bamboo is visual on the inside of this material as a grey tint. The benefits of this fabric include Moisture Wicking and Fast Drying for comfort, as well as Anti-Odor and Added UV Protection for peace of mind. Carbonized Bamboo is environmentally responsible, and offers the same benefits that a chemical finish would without the unnecessary harm to the environment.

Mary Beth LacyThe Spring 2012 color palette for men features basic must-haves in a myriad of colors that all merchandise back to the men’s fashion collections.  An assortment of cool greys and black mixed with additional bright blasts of color: Flex Blue and Wasabi are the highlight colors for Men. In addition we have added a more traditional Brite Navy and Blue Granite collection for the more conservative golfer. 

For women, distinctive style, fine quality and an aura of sophistication lends itself nicely to a golf collection that is current and on-the-ball.  Fashion driven Urban Garden features bright Peony paired with plaid bottoms featuring our new slim cut plaid Capri. Water Trace features Blue Glass with Black accents to provide a sporty, fun look. Skylight is all about the fashion girl who loves trendy prints. Periwinkle and Navy are the base for this group with a trendy Pucci inspired print.”

I am really looking forward to the warmer weather and wearing these on-course this Spring. Enjoy!

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Antigua – Golf America TV – January 2012

Antigua was recently featured in the first episode of Alan Hunter/Anne Keeble Golf America TV Show.  Click here to view the episode.


Butch Harman – Web Street Golf Daily Pulse – February 3, 2012

BUTCH WANTS TO HELP YOU PLAY BETTER GOLF: Its been a popular catch phrase, “What happens in Vegas, stays in Vegas,” but Butch Harmon, a resident of Sin City, is getting ready to share a few of his secrets. Harman is the latest to join the DVD brigade. Like Tom Watson and Phil Mickelson last year, the world-renowned golf instructor to many of the top names on the PGA TOUR and European TOUR is offering an instructional two-DVD set titled “Butch Harmon About Golf presented by Titleist.”

“Over the past 40+ years I have been blessed to work with some of the greatest players in the game: Phil, Ernie, Greg, Tiger, Seve, Freddie, and several up and coming players, such as Adam, Nick, and Dustin, who are destined to carve their names in the golf record books,” said Harmon. “Obviously I am proud to have been associated with them and to have contributed in some small way to their success. But their accomplishments are only part of the overall picture of the scores of everyday players, from all walks of life who have left the practice tee after working with me, that feel that their game has been improved. For everyone that has worked with me there are thousands of golfers that I will never have a chance to try and help.

“With that thought in mind, I decided to commence work on the filming of a DVD that would share a lifetime of golf knowledge with the public that would cover: the fundamentals, identifying faults and the fixes, specialty shots, short game, sand play, putting, club selection, kids, under and over 13, women, seniors and physical fitness (by the way, I do practice what I preach as I have recently lost 40 lbs.).” The two-DVD set, which is believed to have cost $500,000 to make, features 57 chapters containing more than 250 specific tips, totaling over four hours of instruction.

It is directed by seven-time EMMY award-winner Terry Jastrow. “Butch is a natural born teacher. Every golfer in the world can benefit from the lessons delivered in this comprehensive DVD, which will set the gold standard for golf instructionals,” said Jastrow. “Butch Harmon About Golf presented by Titleist” will begin shipping March 1, 2012. The DVD set will be released internationally in six languages – English, Spanish, French, Japanese, Korean and Chinese. The DVD set is sponsored by Titleist, Winn Grips, Rolex, Golf Digest and JMA and will be available for $79.95 on-line at


Butch Harmon – The Globe & Mail – February 4, 2012

Rubenstein: Teaching’s in Butch Harmon’s blood

By Lorne Rubenstein

ORLANDO – Forty-five pounds lighter, Claude (Butch) Harmon walks into a private dining room at Ruth’s Chris Steak House in Orlando. Harmon, who coached Tiger Woods from 1993 through 2004 and who works with Phil Mickelson, Dustin Johnson, Adam Scott and Natalie Gulbis, stops to inspect the wines on offer. He makes his suggestions and then sits down in the middle of a long dining table, ready to talk golf with a small group of media.

The wine is poured and the conversation begins. It continues for 3 1/2 hours.

Harmon, 68, grew up in New Rochelle, N.Y., and comes from golfing royalty. His father, Claude, won the 1948 Masters, was a semi-finalist in the 1945, 1948, and 1953 PGA Championships (then a match-play event) and tied for third place in the 1959 U.S. Open. He was the head pro at the renowned Winged Foot Golf Club in Mamaroneck, N.Y., and, for years, the winter pro at the equally renowned Seminole Golf Club in Juno Beach, Fla. Harmon and Ben Hogan were close friends as well as fellow competitors. Harmon, born in 1916, died in 1989 of heart failure.

During dinner, Harmon speaks often of his father and his three golf professional brothers: Craig, Bill, and Dick, who died six years ago this month. Hogan came to their home for barbecues, and wanted his steak cooked just so; in fact, he grilled his own.

“Hogan’s drink was Chivas on the rocks,” Harmon recalls. “He was an introvert. He’d sit at the table and not say much. But he was always great to us. When my dad died, Mr. Hogan was the first person I called.”

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Butch Harmon – – February 2, 2012

Butch Harmon on his new DVD, which features more than 250 tips and four hours of instruction

Gary Van Sickle, Senior Writer, Sports Illustrated

Butch Harmon, one of golf’s best-known instructors, has a new instruction video coming out March 1, “Butch Harmon About Golf presented by Titleist.” The two-DVD set will feature more than 250 specific tips and more than four hours of instruction. 

It’s about time you got some publicity. Tell me about the video.
The video is an accumulation of my whole life in golf, everything I’ve learned. The fun part is, it’s not just instruction. It’s stuff for juniors and women and seniors, and I sit down with all of the great players I’ve worked with and let the average person in on something they’d never hear — what we did and how we did it. There’s instruction, all kinds of tips, all kinds of things that will help people. It’s four hours on two discs, but it’s set up so you can go to any section you want, you don’t have to watch the whole four hours.

That’s a relief.
It flows. The reason I wanted to work with Terry Jastrow, the director, is that he knows golf and he knows me. His attention to detail is phenomenal. It was a year-long process, but it was a passion and a labor of love. I’m very proud of the way it turned out. A lot of times after one of these things comes out, you go, ‘I wish I’d have done this or that differently.’ I didn’t have that this time. This came out really well.

Read the entire interview