Press Release: Tommy Hilfiger Announces Melissa Reid as Ambassador for Women’s Golf – March 29, 2012
FOR IMMEDIATE RELEASE
March 29, 2012
TOMMY HILFIGER ANNOUNCES MELISSA REID AS AMBASSADOR FOR WOMEN’S GOLF COLLECTION
NEW YORK, NEW YORK (March 29, 2012) – The Tommy Hilfiger Group, which is whollyowned by PVH Corp. [NYSE: PVH], is pleased to announce that British golfer Melissa Reid will serve as the ambassador for the Tommy Hilfiger women’s golf line. The 24 year old, who placed second on the Ladies European Tour last year, will represent the brand by wearing select pieces from the women’s golf collection beginning with this season’s first LPGA Major Championship – the Kraft Nabisco Championship – to be held in Rancho Mirage, California on March 29th. Reid joins Keegan Bradley, the 2011 PGA Championship winner and PGA Tour Rookie of the Year, as an ambassador for Tommy Hilfiger Golf.”I am excited to introduce Melissa Reid as the brand ambassador for our women’s golf collection,” said Tommy Hilfiger. “She is one of the most promising talents in the game today and a perfect representative of the classic, American, cool spirit of the Tommy Hilfiger brand.”
“I’m very excited to be wearing Tommy Hilfiger Golf on the Tour this year,” commented Melissa. “I’ve always loved the Tommy Hilfiger style and to be able to wear the clothing on the course will be great. They have a really wide selection of colors and styles that will work well for me both on and off the course.”
Mark Fletcher, President of Fletcher Leisure Group, the global licensee for the men’s and women’s Tommy Hilfiger golf lines, said “We are honored to have Melissa join the team. In just a few years, she has risen through the ranks and is widely recognized as one of the best emerging talents in the ladies’ game. Melissa has an excellent attitude and works very hard to achieve her goals. I have no doubt she will make us very proud.”
The Spring 2012 Tommy Hilfiger Golf collection is inspired by a preppy and energetic spirit that is at the core of the Tommy Hilfiger brand DNA. Adding a twist to signature classic American sensibility, the collection’s technical performance fabrics focus on style and fit. Through a license agreement with Fletcher Leisure Group, the men’s and women’s golf lines are available in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, resort accounts, and corporate accounts, as well as at tommy.com.
Targeting men and women golfers, the collections offer a wide selection of garments. The men’s collection consists of approximately 100 styles for men with expected retail prices ranging from $65/€60/£50 for short-sleeved polos to $120/€140/£115 for stylish outerwear options. The versatile women’s collection includes approximately 75 styles with expected retail prices ranging from $65/€60/£50 for bermudas and polos to $120/€140/£115 for knits and outerwear.
With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
About The Fletcher Leisure Group
Fletcher Leisure Group, based in Montreal, Quebec, is a company with 42 years of golf industry experience marketing multiple brands in Canada, the United States, Europe and the UK. Brands that make up the Fletcher portfolio include the Canadian distribution rights for Adams Golf and Sport Haley and wholly owned AUR and Sunice.
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Dallas, TX – Golf industry icon Rick Martin, who returned to the business with his new company, Martin Golf Apparel, in 2011, is excited to announce Martin Golf Apparel’s new Fall 2012 collections.
In keeping with Martin’s longtime philosophy of creating apparel that’s both traditional and timeless, the Fall 2012 Martin Golf Apparel collections will continue the company’s focus on not only natural fibers, but what Martin calls “natural colors” as well. “The Martin Golf Apparel color palette is something I’ve developed over a lifetime of experience in the apparel business,” says Martin, “and I’m proud that focus on traditional colors, as opposed to trendy ones, is among the things I’m known for.”
For Martin, too much modern golf apparel has strayed from the traditional path to which he adheres. “I remember watching last year’s U.S. Open, looking at the tour players competing for the win, and being struck by the contrived look of their outfits,” recalls Martin. “The outfits had such a ‘costume’ feel, and also a stifling uniformity. Each piece was clearly designed to be worn only with pieces from the same collection. It’s great for TV but not my foursome.”
“My idea of golf fashion is rooted in watching legends like Byron Nelson and Ben Hogan – gentlemen who always looked well put together, but never contrived. To that end, my goal is to create elegant, stylish but versatile garments that are related, but can be worn with anything. This, in addition to my commitment to using only natural fibers – no synthetics, no pieced-together garments – is one of the cornerstones of what Martin Golf Apparel is all about.”
Martin Golf Apparel’s Fall 2012 collections embody the philosophy that led Martin to launch the company. The Essentials Collection makes use of the company’s entire color palette, bringing to the golf apparel marketplace a variety of knits and sweaters that truly live up to the Martin Golf Apparel philosophy, “as Timeless as the Game.” The Timeless Elements Collection offers items in a more specialized, yet still broad, range of colors.
The three remaining Fall 2012 collections are perfect illustrations of Martin Golf Apparel’s ability and commitment to blend timelessness and tradition. The British Regimental Collection, for example, employs a color palette inspired by vintage British military uniforms, backed up by and blended with distinctive clarifying colors and used in the service of modern yet timeless golf apparel. In keeping with Martin’s commitment to ensuring that no garment in the Fall 2012 line is restricted to its own collection, Martin takes special pride in the way pieces from the British Regimental collection can be paired with those of the Charcoal Classics Collection. This collection features many of the same colors as the British Regimental line, but highlights them with Light and Dark Charcoal shades to create the sort of bold yet natural contrast that is a hallmark of Martin Golf Apparel. Finally, the Vineyard Collection specializes in what Martin calls “earthy” tones.
To ensure that Martin Golf Apparel reaches a select customer base of discerning golfers, these collections – like all Martin Golf Apparel – is sold exclusively at golf clubs. “To be honest,” says Martin, “I don’t pay much attention to the competition in the marketplace, because I believe Martin Golf Apparel is in a very specific niche all its own. With our commitment to tradition, all-natural fibers and colors, and selling exclusively in just the finest private golf clubs, we’re ensuring that our customers can benefit from the latest results of our ongoing quest for perfection – results that truly live up to the standards of my product design that being ‘as Timeless As The Game’.”
For more information contact Mary Beth Lacy at: