Press Release: Antigua Congratulates Staff Player, Stacy Lewis – April 30, 2012

PEORIA, Ariz.. — The Antigua Group, Inc. – one of the nation’s leading designers and marketers of genuine sports apparel under its Antigua brand congratulates Stacy Lewis, Antigua Tour Staff Player, on her victory at the Mobile Bay LPGA Classic in Mobile Alabama.

Stacy Lewis finished the final round at 3-under 69, which secured her second LPGA title with a 17-under 271 total score. She won the 2011 Kraft Nabisco Championship, and has finished top 10 in five of the eight events this year.

“We’re very proud of Stacy and her outstanding performance,” says Ron McPherson, President and CEO of Antigua. “Having Stacy Lewis wear our exciting 2012 apparel on the LPGA tour is a great honor, as well as showcase, for us.”

The Spring/Summer 2012 season for Antigua combines outstanding quality, style and value. The new line once again exemplifies why the Antigua brand is one of the nation’s leading designers and marketers of genuine golf and sports apparel.

About Antigua Headquartered in Peoria, Ariz., The Antigua Group, through its license sports division, holds license agreements with the NFL, Major and Minor League Baseball (MLB), the National Hockey League (NHL) and the National Basketball Association (NBA), along with numerous American universities and colleges for men’s, women’s and children’s apparel, headwear and outerwear. Antigua additionally designs, produces and supplies product for corporate America and specialty retail managed under its corporate division. Its golf division also holds license agreements with the PGA TOUR, LPGA and the PGA of America. The Antigua website is

Antigua products can also be found online at

For more information on The Antigua Group, visit them online at or contact Mary Beth Lacy at or call (760) 346-6942


The Wire Newsletter, from the Golf Press Association – April 27, 2012


Press Release: Sunice Spring/Summer 2012 Collection – April 26, 2012

Sunice Delivers Science And Style For Spring/Summer 2012 Outerwear Collection

Montreal, Quebec – Sunice®, Canada’s No. 1 outerwear brand, is pleased to unveil its 2012 Outerwear collection.
The Sunice Golf 2012 men’s color palette uses updated blues and orange to brighten up collections of basic black, charcoal, and navy. Product embossing details allow for a new take on traditional colors like grey and add visual interest to exciting new colors like regatta. A classic American combination of red, white, and blue is evident throughout the collection and gives a nod to Sunice’s involvement as Official supplier of outerwear for the 2011 / 2013 Solheim Cup USA Team.
The ladies collection highlights the ever-popular pure white and adds to the golf fashion rainbow, a rich purple named diva and a new take on pink with petunia. The addition of abstract prints helps to make the ladies outerwear unlike any other outerwear brand in the market.
Sunice offers six different categories in their Spring 2012 line including Sunice Outerwear collections Hurricane, Tornado, Typhoon, Pro Sport and Sport, as well as technical apparel line, Sunice Silver. Each outerwear category provides different levels of protection from an array of weather conditions. A multitude of technical applications and the science of developing performance apparel gives Sunice the cutting edge necessary in providing the ultimate Freedom to play, no matter the weather.
Hurricane Collection Featuring GORE-TEX® Paclite and GORE-TEX® Performance Shells, and backed by the Gore-Tex “Guaranteed to keep you dry®” promise, the Hurricane Collection is the Sunice GORE category.
The ever-popular Ultimate Jacket is back in its fourth version (V4), with a complete re-design. The Sunice science is evident in the V4 jacket’s added features, including the X-Static® stretch lining, Pro-Trim™ waist cinching system, in-pocket ball cleaner, and full stretch back panel. The Sunice style is represented in detailing such as laser cut designs on the sleeves, laser cut and welded pocket frames, and the Sunice patented V collar design.
Tornado Collection Breathable, ultra lightweight and ultra quiet products backed by a four-year waterproof guarantee are what define the Tornado Collection.
Sunice FlexVent™ for 2012 introduces new colors of Regatta and Blaze, along with a Charcoal Windowpane print brightened with Regatta Blue and White. Versatile, full stretch, highly breathable, and waterproof, this proprietary fabric technology is perfect for playing golf in heavy rain or varying temperatures with its performance features and extreme comfort. Our FlexVent™ fabric is one of the most waterproof stretch fabrics on the market. With its uniquely soft hand feel and super quiet laminate, we believe this is the future in waterproofs.
Typhoon Collection The Typhoon category – now a full-stretch, waterproof category with a three-year waterproof guarantee – encompasses all that a well designed, lightweight rainsuit should be. Introduced in 2011, Zephal™ is a quieter-performing lightweight fabric that now has the added benefit of Full Stretch. An assortment of styles provides a great value proposition for a very technical suit, and incorporates many of the golf-enhancing features that Sunice is famous for.
ProSport and Sport Layers Collection Taking what we do best and applying it outside of the raingear spectrum has resulted in a Sunice ProSport and Sport Layering Collection. These categories feature WindStopper® by Gore as its high-end performance gear, resulting in lightweight and fashion driven layering pieces.
Adding properly designed layers into a golf wardrobe can enhance a golfer’s overall physical performance and ultimately improve their golf game. Sunice Performance Layers are designed to create an apparel layering system that allows golfers to play at their very best in all weather conditions. For cool mornings or damp dawns early in the season, when an extra layer is needed without the extra bulk or weight, the Otaki SuperLite FX™ Pullover is back and remains the ultimate choice. An invisible chest pocket zipper, moisture wicking properties, and bright new color combinations are just a few of the details that make this piece stand out from the rest.
For those weather conditions that are a little more demanding, your ultimate choice should be a WindStopper® garment. The most breathable, 100% windproof, highly water repellent styles available from Sunice include the new Shellbrook as a lightweight pullover; while the Tamworth, York, and Bantry all provide new design options in our infamous WindStopper® lined sweaters.
Silver Collection The Men’s Sunice Silver Spring 2012 Collection offers a wide selection of core basics including a short and long sleeve polo option, lightweight layering, and bottoms in a variety of plaids and solids. Bottoms featuring shorts and pants have added X-Static® to the waistband for comfort, and are available in Black, Midnight, Charcoal, and Platinum. Full stretch fabric, UV protection finishes, and stain release are a few of the characteristics that make this bottom a very desirable option. Deconstructed argyles, asymmetrical blockings, updated herringbone, and an assortment of stripes are but a few of the design details found throughout the collection.
The Women’s Sunice Silver Collection has basics to merchandise back into the fashion collections and bottoms in solids and plaids. The Cosmo Collection is made up of classic Black and White; Blossom Collection merchandises the Sunice Silver version of pink with a rich Petunia and White; and finally, Purple Sky leaves one dreaming of luxurious Purple Diva and fresh white. Sunice Silver for women provides clean lines and fashion detailing to a technical shirt collection.
About Sunice
Sunice®, founded in 1976 in Alberta, Canada as a skiwear brand, successfully transcended its technical outerwear capabilities into the golf market in the early 1990s as the golf industry gravitated towards designing sport-specific garments that truly helped enhance the game. Thus, it’s no surprise Sunice® -owned and run by Montreal, Canada-based Fletcher Leisure Group Inc., a company with 42 years of golf industry experience-meets the demands of the most discerning golfer. Sunice® golf rainwear is a chosen favorite by many PGA and LPGA Tour players around the world.
For more information contact Mary Beth Lacy at: Email: Phone: (760) 346-6942

Martin Golf Apparel – – April 23, 2012

Martin Golf Apparel Readies Fall 2012 Collections

Arizona Golf Authority – From the Arizona Golf News Desk

Dallas, TX – Golf industry icon Rick Martin, who returned to the business with his new company, Martin Golf Apparel, in 2011, is excited to announce Martin Golf Apparel’s new Fall 2012 collections. In keeping with Martin’s longtime philosophy of creating apparel that’s both traditional and timeless, the Fall 2012 Martin Golf Apparel collections will continue the company’s focus on not only natural fibers, but what Martin calls “natural colors” as well.

….. Read More…

Martin Golf Apparel is sold exclusively at golf clubs across in the country. In Arizona, you can find this line at Desert Mountain, Whisper Rock, Mirabel, Estancia, DC Ranch, Stone Canyon, Ventana Canyon and Ritz Carlton at Dove Mountain.


Butch Harmon – Wall Street Journal – April 21, 2012

‘In My Opinion, He’s Very Robotic’

Butch Harmon, Tiger Woods’s Coach From 1993-2004, Speaks Out on His Protégé—and Hank Haney

…(From the 15th paragraph)… Harmon last month put out a two-DVD set, “Butch Harmon: About Golf,” that encompasses the whole of his teachings. He says teaching and coaching are different. “Teaching is creating a mechanical motion, within the framework of who they are and what their body can do,” Harmon told a group of club pros recently. “Coaching is getting through their head. Coaching is relaxing them when they’re nervous.… At major championships, if you watch me work the range with my players, especially once the tournament starts, most of the time I have ’em laughing. I’m telling them jokes. Because we’re not gonna fix anything 10 minutes before they tee off.”

To read the full article on Click Here…


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AUR – – Spring/Summer 2012 Newsletter


Antigua – Florida Golf Central Magazine – April 2012

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mary beth lacy mary beth lacy


Miura Golf, Adam Barr Interview- – April 19, 2012

The Adam Barr Interview: An eye-opening discussion with Miura Golf’s Renaissance Man

Written by: Pete Pappas

Somewhere in the historic city of Himeji, home to the ancient art of Samurai sword-making, a man is working. In the foreground of Himeji Castle, Japan’s magnificent and most famous remaining feudal castle, a master is creating.

And as the cherry blossom season of April awakens in this Kansai region of Japan, a legend is growing. For nearly half a century, Katsuhiro Miura has meticulously studied the golf club, and crafted the most exacting, most elegant, and most lethal weapons the golf world has arguably ever seen. Read more, plus Q & A interview….


Antigua – – Spring/Summer 2012 Newsletter


Tommy Hilfiger – Sarasota Golfer’s Guide – April 19, 2012

Tommy Hilfiger Golf – Preppy with a Twist

For the Spring 2012 Tommy Hilfiger golf collection, the same design philosophy of bringing a fresh perspective to Classic American Cool styling was adhered to and the result is a collection true to the Tommy Hilfiger heritage and true to golf.  Making this brand appeal to the golf consumer meant designing a line that truly displays golf sportswear that can be worn on and off the golf course.

As golf has evolved over the centuries, so has the apparel worn for golf.  Traditionally a cotton driven category, golf wear has followed suit with the emergence of the vast variety of technical apparel that now has a strong place in the golf market.  To be a true player in this category, an approach of bringing technical fabrics to this collection was imperative.  The end result is an offering that features strong Classics essential for any golf wardrobe and an assortment of Fashion Collections that truly deliver “Preppy with a Twist” to the fairways and greens. Read More…