Press Release: AUR Tour Staff Player Jonathan Moore Wins Volvik Best Dressed Challenge – June 30, 2012

MONTREAL, QUEBEC — Pro Golfer Jonathan Moore won best dressed player wearing A|U|R, a Fletcher Leisure Group product, in the Volvik Hildesheim Open J Golf Series at the Hildesheim Country Club in South Korea on June 21-24.

Four Tour players are nominated each tournament week to compete in the Volik Best Dressed Challenge. Fans are then able to vote Wednesday through Sunday for their choice player, and the winner is announced on the Monday morning following a tournament.

“I have been blessed to wear A|U|R clothing for almost a year now, and it has been the perfect combination I like from my clothes – unique style, full of color, and most of all it performs well on the course! A|U|R has helped me have my own style and be set apart from all the other players,” said Moore.

“We at A|U|R are committed to offering technical apparel that, beyond looks and fine quality, offers the comfort and ease of movement that can take a Tour Player’s game further,” said Mark Fletcher, President of Fletcher Leisure Group. “To have Jonathan recognized for his style on the Asian Tour is a great recognition of our dedication to provide the most advanced performance golf apparel with a cutting edge look.”

About A|U|R

Montreal-based A|U|R was successfully launched in 2008 by Fletcher Leisure Group – the largest privately owned supplier of high-quality golfwear, lifestyle apparel and golf equipment (as well as snow sportswear) in Canada – as the new Face of Aureus and Aurea. The brand’s philosophy has always been authenticity and dedication to providing the most value-added, aspiring golf fashion on the market. Since its debut, A|U|R has expanded into the global marketplace and created a buzz on the PGA TOUR, and remains dedicated to looking towards the future and expanding their product offering to truly encompass “All That You Are.”

__________

Become a Facebook Fan of A|U|R Golf:  http://www.facebook.com/AURgolf.

For more information, please visit the Company’s websites at fletcherlg.com, AURGolf.com or contact Mary Beth Lacy at 760-346-6942, or email: mb@mblacy.com

Share

Antigua Tour Staff Player Brittany Lang Wins the ManuLife LPGA Classic – June 25, 2012

PEORIA, ARIZ. —The Antigua Group, Inc.—one of the nation’s leading designers and marketers of genuine sports apparel under its Antigua brand congratulates Brittany Lang, longtime Antigua Tour Staff Player, on her victory at the Manulife Financial LPGA Classic in Waterloo, Ontario.

Brittany Lang finished at 16 under par and then won a three hole playoff to record her first LPGA Victory.

“We are proud of Brittany and her outstanding performance,” says Ron McPherson, President & CEO of Antigua.  “Having Brittany Lang wear our exciting 2012 apparel on the LPGA tour is a great honor, as well as showcase for us.  It’s also fantastic that her victory was in Waterloo, Ontario, the home of Antigua’s Canadian partner, Tournament Sports Marketing.”

The Spring 2013 season for Antigua will combine outstanding quality, style and value. The new line once again will exemplify why Antigua is one of the nation’s leading designers and marketers of genuine golf and sports apparel.

About Antigua

Headquartered in Peoria, Ariz., The Antigua Group, through its license sports division, holds license agreements with the NFL, Major and Minor League Baseball (MLB), the National Hockey League (NHL) and the National Basketball Association (NBA), along with numerous American universities and colleges for men’s, women’s and children’s apparel, headwear and outerwear. Antigua additionally designs, produces and supplies product for corporateAmericaand specialty retail managed under its corporate division. Its golf division also holds license agreements with the PGA TOUR, LPGA and the PGA of America.

Antigua products can be found online at shop.antigua.com

For more information on The Antigua Group, visit them online at www.antigua.com or contact Mary Beth Lacy at mb@mblacy.com or call (760) 346-6942

Share

Butch Harmon – TheAPosition.com Bob Fagan – April 2012

Product Review:  Butch Harmon About Golf DVD

 Review by Bob Fagan for TheAPosition.com

As the Hollywood film industry is well-known for its nepotism, so too are some of the top echelons of the golf instruction business – many have had their roots pass through Claude Harmon and his four sons in one way or another.  Unlike the use of money and power, however, in golf this dynasty relates more to golf wisdom and the ability to successfully communicate it with others.  When Butch Harmon, the oldest of the four sons speaks, I listen!

Father Claude Harmon’s roots reach into many areas and he was a good enough player to win the 1948 Masters.  His long-time position at the golf professional at Winged Foot in New York and Seminole in Florida had a virtual “Who’s Who” pass under his tutelage.  Among them were his four sons, all outstanding club or teaching professionals.  Butch was the oldest and good enough to attempt the TOUR, but teaching was his forte.  Of the father and four sons, Butch has become the most prominent, arguably the best teacher of his generation.

 

Butch Harmon and his Dad, Claude.

 

There is a little secret in the golf industry that not all the “great teachers” are really that great.  Some are better marketers or may have simply benefitted from the notoriety of a “star player” they worked with.  There are those who will go so far as to say that a few have even ruined their pupils’ progress.  Whether true or not, that certainly does not apply to the Harmons and Butch in particular.  His stable of clients is deep and includes Tiger Woods, Greg Norman, Phil Mickelson, Ernie Els, Fred Couples, Seve Ballesteros, Nick Faldo, Corey Pavin, Se Ri Pak, Dustin Johnson, Adam Scott, Lee Westwook, Nick Whatney, and on and on.  And they all speak impressively about Butch.

As you might imagine, Butch Harmon is busy and expensive, but “Butch Harmon About Golf” is not at $79.95 plus shipping and handling.  It’s a great value and like enjoying an “Encyclopedia of Butch Harmon.”  I’ve heard Butch speak on numerous occasions and I am always entertained.  More importantly I also always learn something.  This production is an extensive 57-chapter library of more than 250 pieces of instruction in covering every part of the golf game in a 2-DVD four-hour set.  In fact, there is so much information that you will likely be best served visiting different sections and trying the instruction on the practice area as opposed to trying to digest it all in one or two sittings.

Whether discussing the swing and ball-striking or the short game, specialty shots, and putting, you will find Butch Harmon to be direct, clear, and concise – and his messages easy to grasp and entertaining.  The production quality is excellent.  Another interesting aspect were his interviews with such stars as Phi Mickelson, Tiger Woods, Greg Norman, Fred Couples, Ernie Els, Dustin Johnson, and Natalie Gulbis.  They provide a unique inside-the-ropes perspective of what a world-class player goes through in keeping their game sharp – not all that different from yours or mine.

“Butch Harmon About Golf” is a useful, comprehensive resource for you to refer to whether your game needs help or you want to progress to the next level and will be one of your best investments in your golf instruction video library.  I give it an enthusiastic “two thumbs up.”

 

Refer to: http://www.butchharmondvd.com.

P.S.  Behind the scenes:  This video took more than a year to shoot.  In the beginning you will note that Butch is a bit on the chubby side.  He went on a diet and now looks great losing more than forty pounds.  The slimmed-down Butch was shot toward the end.

Share

Sunice – Silver Collection – Women Like Sports – June 2012

Sunice, Silver Collection Spring & Summer 2012

Women’s Sports Writer Apryl Delancey had great things to say about Sunice’s Spring/Summer 2012 Silver Collection, Read the full review on Women Like Sports.

 

 

Share

Butch Harmon – Sandbox8.com Father’s day Gift Guide 2012

http://www.sandbox8.com/2012/06/10/2012-fathers-day-golf-gift-guide/

Mary Beth Lacy

Share

Sunice – Hurricane Collection – CanadianGolfer.com – April 2012

Review: Sunice Hurricane Ultimate V4 Golf Jacket

By James McCarten for CanadianGolfer.com

Even if it’s still a tad brisk outside, the courses are open (at least in this part of the world) and spring is upon us. In those parts of the world where heat and humidity make the summer almost too oppressive to play, the shoulder seasons offer the best times of the year to get on the golf course. Green fees are discounted, the fair-weather crowd is still staying away and the Sunday roars from the Masters are still ringing in your ears.

All it takes is a bit of preparation, a touch of commitment and the right gear.

Sunice has revamped its flagship Hurricane Ultimate V4 jacket for 2012, with a softer, quieter fabric, a more form-fitting design that eliminates unnecessary bulges, and stretch panels that better accommodate the full-body movements of a golf swing without restricting motion. It’s light enough to feel like little more than another layer, allowing the wearer to customize the fit to such an extent that you forget you’re wearing it.

The best new feature of the Hurricane Ultimate is the fabric, which while still Gore-Tex-impervious to the elements, is softer to the touch and more flexible than ever before — something more akin to cotton or polyester than the harder, plastic-y outer shell of previous versions. The lining is stretchier and less inclined to snag on rings or wristwatches, with super-snug wrist collars to keep the sleeves in place throughout the swing.

Indeed, the sleeve lining is so tight on the wrist that big, meaty pairs of hands are liable to struggle a little bit when first putting on the jacket, but once they’re in place, they’re not going anywhere, which is what you want on the course. Velcro straps on the outer layer allow the player to customize the cuffs, but they’re somewhat superfluous considering the snug fit of the lining.

The jacket fits bigger than it used to, which gives the player a lot more mobility. But try it on before choosing a size; cinching up the elastic rope that stretches across the lower back and emerges inside the pockets will create a fanny-pack bulge in the back if you’re wearing one that’s too big. Having tried a number of Sunice jackets over the years, my advice is to err on the big side — the sleeves get too short in the follow-through if it’s too small.

The version for women includes a hood and a little more style.

If the player needs to tighten up the fit, the cinch system can be trimmed to size once you find a tightness you like, and that’s recommended — between the red elastics, the finicky tethered (but removable) microfibre ball cleaner and a simple fabric divider, the pockets are already brimming with content before you add a ball or two, a handful of tees, a pencil and a divot repair tool.

When it’s zipped up all the way, for protection in a gale or a driving rain, the Hurricane Ultimate really lives up to its name. It fits like a turtleneck, providing ample neck warmth and protection, with a soft padded chin guard to prevent chafing and protect those stray beard hairs from getting snagged. The primary zipper is guarded with flaps that close up nicely to ensure there’s no leakage, and even the stretch back insert remains impenetrable to moisture.

The Hurricane Ultimate is an excellent shoulder-season garment the simple reason that when conditions turn on a dime, it remains comfortable and cool even after the sun comes out, offering terrific protection against chill wind gusts and sudden drops in temperature — a constant problem in the fickle months of April and May, to say nothing of the unpredictable fall.

Sunice also carries with it the added bonus of carrying a heavy dose of Canadian DNA.

Founded in 1976 in Alberta as a skiwear brand, Sunice added golf to its repertoire in the 1990s to capitalize on an expanding market for high-tech, weather-friendly garments on the fairways. These days, it’s owned and operated by Montreal-based Fletcher Leisure Group Inc., and includes an impressive stable of PGA and LPGA Tour players, including Mark Wilson and J.B. Holmes.

Share

Butch Harmon – LinksNation.com

Review of Butch Harmon’s Instructional DVD

By Jason Bruno on LinksNation.com

In Butch Harmon About Golf, Mr.Harmon shares his lifetime of golf knowledge in a two DVD set that covers everything from the basic fundamentals, all the way to how to shape shots. The set has over 250 specific tips and 57 chapters, plus a section on the many tour pros that he has taught over the years.

In section 2 titled Faults, Cures and Drills, Butch covers some of the more frustrating elements of the game, such as: topped shots, hitting it fat, shanks and anger management.

The 4 hour DVD set which was produced by award winning ABC sports producer Terry Jastrow, is so comprehensive that it even has a chapter on women, juniors and seniors.

Butch, the son of former Masters Champion and legendary teaching professional Claude Harmon, believes that you don’t teach a system to golfers, you enhance what their natural strengths are.In a recent conference call, Butch was asked if he thought the modern player was as good as the legends his father played with and taught. Harmon was quick to quote golf legend Ben Hogan, when Hogan was asked the same question:

Are today’s players better than your generation? Hogan replied “If they’re not, than we’re not doing a very good job of teaching them”.

Section 7 – “From Good to Great” was by far my favorite part of the DVD set, in this section Butch sits down with 9 of the finest tour professionals that he has taught. The conversations with Greg Norman, Phil Mickelson and Ernie Els are riveting. Other tour pros in this section are Adam Scott, Natalie Gulbis, Fred Couples, Dustin Johnson, Nick Watney, and Tiger Woods.

When the best instructor in the game comes out with a program this extensive, it’s a wealth of knowledge that every golfer should have.

Butch Harmon About Golf is $79.95, and is available to order – for more info visit : http://butchharmondvd.com/

Click here to read article on LinksNation.com

Share

Radio: Antigua President/CEO Ron McPherson Live Interview on “Speaking of Golf”

Antigua President/CEO Ron McPherson Live Interview on “Speaking of Golf”

Interviewed by host Tom Horan

 

Video streaming by Ustream

Share

Radio: Butch Harmon on the Scott Van Pelt Show (ESPN Radio)

Click here to listen to Butch Harmon’s interview on the Scott Van Pelt Show on ESPN Radio.

Mary Beth Lacy

 

 

Share

Tommy Hilfiger – New England Golf Monthly – April 2012

Click on the thumbnail to expand article…

Mary Beth LacyMary Beth Lacy

Share