Sunice Announces Its 2015 Spring/Summer Collections

Sunice logo 
                              
           
FOR IMMEDIATE RELEASE
November 25, 2014

Sunice Announces Its 2015 Spring/Summer Collections 

Montreal, Quebec – The Spring/Summer 2015 collection launch for Sunice Golf has never been so strong.  The collection is focused on providing the golf market the best performance outerwear available – while keeping the company’s promise to provide a balance of style complimenting the technical aspects of the garments.  Sunice 2015 is all about comfort and function – addressing the needs of the golfer and designing and developing garments that meet their specific use to allow them to perform better while playing.

 

“We did not just stop at function in our design – in colour there is no other in golf that can compete,”said  Kathryn McClemens, Senior Product Manager of Sunice.  “Bold brights are mixed with classic core colours to bring a new vibrant palette to the game.   The true essence of the collection this year is bringing unlikely colour pairings together in harmony and unison to create a colour palette that is both striking in its appearance yet commercial enough to worn by the most discerning of golfers.” 

 

In the ladies collections the colours embrace femininity yet have undertones of bolder more unexpected twists of colours.  The palette is vibrant and rich.  Jeweled tones reflecting City skylines, flamboyant neon pinks complimented with classic whites and grounded to charcoal for a dynamic palette.    

 

The men’s collections also kept a similar approach to colour.  The economy of recent years has influenced colour palettes to be muted and somber – black, tans and greys that seemed like basics until they become a statement of fashion.  Sunice is now witnessing a resurgence of colour reflecting a newness and opportunity.  Instead of the traditional manner of taking black and charcoals and popping them with colour – the company took the colour and popped with the basics.  Neon greens, vibrant blues and rich yellows trimmed with colour staples of pure white, grey and blacks reinvents modern golf by adding fashion to the science of the game.  The prints that were once classic patterns utilized to follow a more traditional course were then deconstructed to add the unexpected – giving it a more Sunice feel. 

 

“The main feeling Sunce wanted to evoke in the 2015 colour palette was sportsmanship, quality, perseverance and passion – all the things we believe that Sunice as a brand is about,” says Kathryn McClemens.

 

Sunice continues to design and develop six different categories in the Spring 2015 with an expansion in our sport collection adding down vests and jackets with stretch panels.  We felt there was a need for the player to have the warmth of down but required the stretch and protection of a 3L stretch insert to allow for full range of motion.  Each outerwear category – Hurricane, Tornado, Typhoon, Pro Sport and Sport – provides different levels of protection from an array of weather conditions. We are continuing to expand our highly technical apparel line, Sunice Silver using only X-Static and XT2 fabrics in our polo collection. The success of Sunice’s golf platform derives from our capability to offer innovation through research and development and diversification in our products providing the ultimate Freedom to play, no matter the weather.

 

Hurricane Collection

Featuring GORE-TEX® and GORE-TEX® enhanced with Paclite® technology, and backed by theGORE-TEX® “Guaranteed to keep you dry™” promise, the Hurricane Collection is the Sunice Gore category.

 

The Ultimate Jacket is back in its seventh adaptation (V7), with a complete re-design and the reintroduction of the ever popular Albany jacket.  The Sunice science is evident in these jackets with the added features, including the X-Static® stretch lining, Pro-Trim™ waist cinching system, in-pocket ball cleaner, and stretch insert back panel. The Sunice DNA is represented in detailing such as laser cut designs on the sleeves and body, laser cut and welded pocket frames, and the Sunice patented V collar design.

 

Tornado Collection

The standout category for 2015 is our Tornado collection featuring our exclusive Flexvent fabric – breathable, extremely lightweight and ultra-quiet stretch knit jacketsbacked by a four-year waterproof guarantee.    

 

These features are all a call out to our commitment to performance outerwear allowing the golfer to focus on their game rather than the weather – with its uniquely soft hand feels and super quiet stretch laminate; we believe this is the future in waterproofs. 

Wearing our Tornado flagship jacket – the Kern feels like you are playing in a lightweight stretch layer – but you are fully protected from all weather conditions – this proprietary fabric technology was developed with the sole focus of designing a garment that is engineered to play. 

 

Typhoon Collection

The Typhoon category – now a full-stretch, waterproof category with a three-year waterproof guarantee – encompasses all that a well-designed, lightweight rain suit should be. Introduced in 2011, Sepal™ is a quieter-performance lightweight fabric that now has the added benefit of full stretch. A complete revamp in the design of our performance jackets with more streamlined silhouettes – less cut and sew and more laser cutting – showcasing the brighter pop colours for a more modern feel – will act as the catalyst for Sunice to gain an even a greater leadership position at this level of rainwear.  This category has become synonymous with value proposition for a highly technical rain suit, incorporating all the game enhancing features that Sunice is famous for and using laser cut welding detail, ergonomically designed laser cut welded pocket frames, and the Sunice patented V collar design – Designed to enhance comfort without compromising performance

 

To keep in tune with this commitment to a bolder and edgier collection we have combined vivid blues and bright neon greens with saturated yellows to take us to the next level.  We feel it is a perfect blend of fashion and sport.  A true testimony to the Sunice Player – bold and fun but should be taken seriously.  

 

About Sunice

 

Sunice is a leading designer, marketer and distributor of outerwear, apparel and accessories for Golf and Snow activities. Through advanced technologies, lightweight and quiet fabrics, advanced manufacturing methods, Sunice delivers Freedom of Movement into every product and has become the brand of choice by uncompromising professional golfers and ski enthusiasts around the world.
Facebook: www.facebook.com/SuniceGolf

Twitter: www.twitter.com/SuniceGolf
For more information contact Mary Beth Lacy at:

Email: mb@mblacy.com

Phone: (760) 346-6942

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Full Swing Golf Launches Customer Photo Contest

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FOR IMMEDIATE RELEASE
November 25, 2014

Full Swing Golf Launches Customer Photo Contest

SAN DIEGO, CA – San Diego-based Golf simulator maker, Full Swing Golf, announced it has launched an exciting new customer photo contest. Customers can take photos of their Full Swing Golf simulator and win huge prizes.

 

“We’re very excited about our customer photo contest. So far, response has been fantastic,” says Chad Coleman, vice president of sales and marketing at Full Swing Golf. “Our installers and customers work so hard to create a beautiful and functional golf simulator space in their homes or businesses, and now is their chance to show them off. Full Swing Golf customers tell our story so well, and it’s fun to see how much they love their sims. Selected finalists will be able to increase their chances of winning by promoting their entry on social networks. I expect that by the time this contest has wrapped up, our customers will have enjoyed sharing their spaces with us and each other, and we’ll have some gorgeous new photos to share with the world. It’s the first contest of its kind in our industry, and we’re proud to change the way we think and connect, yet again.”

The contest began November 10 and runs through November 28. Finalists will be selected December 1-3, and those photos will be uploaded to voting social platforms on December 4. Voting will take place December 4-21, and winners will be announced December 23.

The Grand Prize Winner receives $10,000 in Full Swing Golf credit, while the 2nd place finisher receives $3000 in Full Swing Golf credit, and the 3rd place finisher receives $2,000 in Full Swing Golf credit.

“We believe that the best storytellers of the Full Swing Golf experience are our clients, and we’re looking for amazing new images to represent us,” says Coleman. “We invite customers to work with amateur, semi pro, or professional photographers, if need be. And they can submit up to five pictures of their simulator room with the simulator as the centerpiece. If your picture is selected as a finalist by the Full Swing team, then judging takes place on several social media platforms. Your friends decide if you win! Simply share your entry with everyone you can and have them vote via Facebook, Twitter, Instagram, web and mobile devices, or by texting to vote. The photo with the most votes wins the grand prize.”

Visit http://www.fullswinggolf.com/photocontest/ for contest details and rules.

About Full Swing Golf

Full Swing Golf is located in San Diego, California and manufactures and markets the leading indoor golf simulator to businesses and consumers worldwide. The diverse line of simulators and performance products can be customized to fit the needs of various clientele, including golf professionals, retail businesses, residential communities, luxury resorts, teaching facilities, golf centers and homeowners. www.fullswinggolf.com

 

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For More Information or Product Images contact:

Mary Beth Lacy

760-346-6942

mb@mblacy.com

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Fletcher Sport Brands Announces Corporate Name Change to Sunice

Sunice logo 
                              
           
FOR IMMEDIATE RELEASE
November 24, 2014

Fletcher Sport Brands Announces Corporate Name Change to Sunice

 

Montreal, Canada —  Fletcher Sport Brands has announced that it will now operate around the world under the iconic name Sunice, effective immediately. The goal of the name change is to align its corporate and product identity to better focus on a singular brand platform.

 

“This change gives us a platform to continue the commitment around driving the Sunice brand” said Conrad Tappert, President of Sunice. “Combining a heritage dating back to 1976 with the current momentum that the brand is enjoying in the marketplace, it is the right time to make this change”.

 

Along with the name change, the company adopted a new corporate identity and a new website that will be launched next year. The changes are effective immediately, and all future business activity will be undertaken with the new name.

 

“This is a logical next step for our company as we launch new innovative products, expand offerings, and grow our distribution in new channels and markets,” said Tappert.

 

About Sunice

Sunice is a leading designer, marketer and distributor of outerwear, apparel and accessories for Golf and Snow activities. Through advanced technologies, lightweight and quiet fabrics, advanced manufacturing methods, Sunice delivers Freedom of Movement into every product and has become the brand of choice by uncompromising professional golfers and ski enthusiasts around the world.

 

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For more information contact Mary Beth Lacy at:

email: mb@mblacy.com

phone: (760) 346-6942

 

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