Company Overview

Mary Beth Lacy, Inc. is a public relations firm focused exclusively on creating and implementing successful public relations strategies and first-rate special events for golf industry clients. Led by former Furman University golfer, Mary Beth Lacy, the firm has played an instrumental role in the growth of such industry notables as Adams Golf, aboutGolf, Miura Golf, Antigua, Martin Golf, Tommy Hilfiger Golf and Sunice.

(Click here to read what Mary Beth’s clients have to say about her.)

Over the past decade, Mary Beth’s strong relationships with the golf media have made her highly effective at generating publicity for her clients. The firm provides total media relations support based on the individual needs of each client, who have come to expect timely and thorough exposure in regional, national and international media in the form of releases, articles, product listings, product reviews, personal interviews, the creation of campaigns for golf destinations and the organization of FAM trips to those destinations. The bottom line? When Mary Beth Lacy gets the word out, the phone starts ringing. (See Services for more detailed information…)

Mary Beth takes a hands-on approach with each of her clients in order to insure maximum positive PR, personally managing the placement of each story, product review and press call. She provides strong counsel to clients on potential PR hazards and, when necessary, can even minimize negative press before it gets ink. Mary Beth knows well the importance of “keeping her eye on the ball” and has proven herself to be a dedicated, hard-working and dependable team player for her clients.

For information on how Mary Beth Lacy, Inc. can help get your story heard in the golf world, please contact Mary Beth Lacy.

What We Can Do For You:

Understand the Golf Game and the Golfer

MB and her staff have been in the golf industry for 25 years. We know what works and what doesn’t and the culture of golf. We can add value to your marketing with the familiarity we have on how golfers think, what they like and know they purchase items.

Planning

We strategize your PR schedule week by week. You will know who we are talking to in the press and what we are saying. Every press lead is a careful case study that we nurture from start to finish and this all starts with good planning. Each week we introduce new press to your product so you have a steady stream of good reviews coming in. We also develop quality e-kits on your product so the press has everything at their fingertips when they say ‘yes’ to a pitch.

Accountability

We will be accountable on all articles. You will get a detailed report letting you know when articles will be coming in along with the names of the media outlets, who is writing the review and where we are step by step in the process. We send these reports out monthly. It is called my ‘blue book’ and becomes an impressive roster of articles good for use with investors or the Board of Directors, sales meetings and for stockholders in your company.

Internal Relations

The articles we garner are great information to use in company newsletters and internal relations. We can send these articles out to your sales force or key employees as the articles appear in the press.

Your Coach

We are very helpful in setting up media appointments for clients and relaying how that press person thinks. We love to have out clients do interviews and set them up all the time. We will train and coach you in these as well as set up each one personally so each story has a unique slant.

International Reach

Our PR is heard around the world. We have excellent contacts in Canada and represent Canadian companies. We are strong with media contacts throughout Asia and Europe and get articles for clients throughout the year around the globe. Please see our ‘Articles’ section for many international stories.

Why Clients Rely on Mary Beth Lacy, Inc.

Despite our firm’s steady growth, we still provide our clients with the same personal treatment and attention they’ve come to expect since we first started.

Clients don’t sweat the small stuff, as our firm’s attention to detail and timeliness is unequalled in the industry. Mary Beth Lacy’s hands-on approach with each client ensures maximum positive PR, and she personally manages the placement of each story, product review and press call.

We work closely with our clients to create realistic initial budgets and stick to them as the projects evolve.

We give our clients peace of mind by reacting immediately to their questions and requests. Mary Beth knows the importance of “keeping her eye on the ball” and has proven herself to be a dedicated, hard-working and dependable team player for her clients.

Since our agency’s founding, we’ve focused on your industry, which gives us a major advantage over larger firms with countless clients in numerous industries. In addition to providing clients with results-driven public relations strategies, Mary Beth also provides strong, one-on-one counsel to clients on potential PR hazards and, when necessary, can even minimize negative press before it gets ink. We want your repeat business and pride ourselves on our long-term working relationships with clients.

Background

• 1985 Graduated from Furman University, BA journalism
• Member of women’s golf team

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