Pease Golf Course – Featuring aboutGolf Simulators – More than Doubles Projected Indoor Revenue
Portsmouth, NH – Pease Golf Course has reported more than double its projected inaugural simulator revenue, netting $93,000 from simulator hour sales and an additional $20,000 in food and beverage earnings attributed directly to the indoor golfer clientele.
As a public course with a renewed focus on year-round golfers, Pease celebrated the grand opening of its new clubhouse in early 2010 and features three of aboutGolf’s renowned PGA TOUR Classic Simulators. The simulators, which include the exclusive, premium TPC Collection course pack of Sawgrass, Scottsdale and Louisiana, have been a draw for patrons who haven’t traditionally visited Pease Golf Course.
According to Scott DeVito, PGA General Manager, Pease Golf Course, younger golfers and even members of local private clubs have been curious about the technology and have played a role in the success of the new “indoor golf season.”
“Our PGA TOUR Simulators ran at approximately 80% capacity from January through mid-March,” says DeVito. “In fact, the number of golfers visiting Pease tripled in just three months.”
The impending 2011 – 2012 indoor season looks promising as well, with organizations, such as Titleist, booking events, as well as numerous tournaments, contests, private gatherings and charity events already planned.
Although Pease has embraced and benefitted from the technology and the future of off-season golf, DeVito notes that the simulators are also utilized year-round.
“Pease professional staff also uses the simulators in the summer, giving lessons indoors during inclement weather, rather than rescheduling the sessions,” he says. “Installing the PGA TOUR Simulators has proven to be beneficial in so many ways.”
DeVito was initially introduced to aboutGolf’s technology at the annual PGA Merchandise Show, where the company and several of its competitors regularly showcase their equipment.
“I was hooked on aboutGolf technology after playing on a PGA TOUR Simulator just once,” he recalls. “Their systems are the most user-friendly and make playing on a simulator as simple and enjoyable as playing a round on the actual course.”
Golfers who want to learn more about Pease Golf Course and its aboutGolf Simulators are invited to visit www.peasegolf.com or call 603-433-1331 to book a lesson or round.
Pease Golf Course
200 Grafton Road
Portsmouth, NH 03801
aboutGolf is a world leader in golf simulator and golf performance technology. The more than 20-year-old, Ohio-based company is committed to developing and applying innovative, state-of-the-art technology to enhance and improve the game for golfers at every level. Its products, including PGA TOUR Simulators, aG Studio and Henry-Griffitts Custom Fit Golf Clubs, enable substantive learning and improvement in the game of golf. Learn more at www.aboutgolf.com.