A|U|R for 2013 – Golf Canada

A|U|R for 2013

A|U|R for 2013

Tech-driven, fashion-forward apparel with an environmental appeal

 

One of the emerging trends in the golf industry is that of environmental   awareness and sustainability. While the most visible signs of this can be   seen on the actual golf course itself, the same principles and philosophies   are extending out into other areas of the industry such as golf apparel.

Montreal-based A|U|R, which is owned by The Fletcher Leisure Group of Canada,   is among the leaders in very tech-driven, reasonably priced and   fashion-forward apparel that also appeals to the environmentally conscious.

A|U|R, which stands for “All that you Are”, offers three distinct   categories for both men and women – Active, Authentic and Aware.

AUR Active

A|U|R Active is a performance golf collection with emphasis   on the golfers ease of movement. This category includes the A|U|R   double-knit Dri-Max polyester polo that features stretch, spandex, a soft   supple hand feel and a lightweight drape that makes it ideal for swinging a   golf club. Golfers will appreciate the long lasting synthetic fibers, which   create a strong, crease resistant fabric that is quick drying and maintains   its shape season after season.

AUR Authentic

A|U|R Authentic is a collection of more traditional   golf-inspired clothing featuring an assortment of sweaters, vests, pants and   shorts in classic colors of black, navy, taupe and charcoal. Classic   inspired v-neck argyle vests and full-zip cardigans in black or indigo are   standouts in this collection. These argyle classics have a front panel   design with ribbed finished collars, cuffs and waistbands.

A|U|R Aware is the company’s attempt to give back to the   planet with a unique list of specifically designed fabrics including   CarboCool, S.Cafe and Ecosmart. This line not only looks great on the golfer   but is great for the world’s golf environment.

AUR Aware Ecosmart

EcoSmart is a fabric made from Recycled Polyester Yarn which comes from   plastic post-consumer based products, such as plastic water bottles. The   Ecosmart story encompasses two different fabrics including 100-percent   Recycled Polyester and Combed Cotton/Recycled Polyester. The Combed Cotton /   Recycled Polyester provides the durability and performance of polyester with   the added comfort and breathability of cotton. It is environmentally   friendly by reducing fossil fuel consumption and green house gases when   compared to regular polyester production.

AUR Aware CarboCool

CarboCool fabric contains a blend of Polyester and Bamboo Charcoal. The   carbonized bamboo can be seen as a grey tint inside the garment which has a   buttery, silky feel to the touch. The benefits of this fabric include   Moisture Wicking and Fast Drying for comfort, as well as Anti-Odor and Added   UV Protection for peace of mind. Carbonized Bamboo is environmentally   responsible because bamboo is one of the world’s most sustainable resources.   It offers the same benefits that a chemical finish would without the   unnecessary harm to the environment.

AUR Aware S.Cafe

S.Cafe uses a patented process that transforms the coffee grounds into yarn,   which is then used to produce polos. Most coffee grounds end up in   landfills, which contributes to our overall solid waste management problem.   Producing a garment with S.Cafe fabrics helps in easing these landfill   concerns.

The Spring 2013 color palette for men features basic must-haves in a myriad of   colors – cool grays and black mixed with additional bright blasts of color:   Pool, Crimson and Slate are the highlight colors.

For women, distinctive style, fine quality and an aura of sophistication lends   itself nicely to a golf collection that is current and on-the-ball. Fashion   driven Sweet Praline features a stylish Geo print paired with classic plaid   bottoms. Pretty in Pink features Passion Pink with subtle grey accents to   provide a sporty, fun look. Purple Haze is all about bright trendy colors.   Wisteria and Emerald green are base for this group with a cool diamond   inspired print.

AUR Stormpac

Also for Spring ’13, A|U|R welcomes Stormpack, a continually evolving   outerwear collection, under it’s umbrella. Stormpack offers a complete range   of waterproof, breathable, windproof, seam sealed and lightweight high   performance and stylish tops and bottoms for both men and women.

For the men, the price range for polos is between $38 to $60, sweaters – $50   to $110, shorts and pants – $45 to $90. Pricing for women’s apparel is   between $38 to $60 for polos, $50 to $110 for sweaters and $70 to $90 for   fashion bottoms. The Stormpack collection ranges in price between $80 to   $110.