Golf writer, Stephen Pizinger, posted an excellent review of on AUR Golf Apparel on GolfWRX.com.
A | U | R Golf – (All That You Are)
I placed an order for some apparel this off season and wanted to share yet another option for you guys along with some photos. I was really pleased with the quality fabric from A | U | R, along with their fit and finish.
The A | U | R collection hits on 3 main initiatives, namely, continued focus on their Aware Collection, with the addition of a cotton blend aware fabric to the mix. They have continued focus on fashion plaid bottoms for both mens and ladies as well as improving the overall quality and look of their sweater category
A | U | R has 3 distinct categories. Starting with the A | U | R Active Collection (Seen in my green polo below), which is their performance designs. This category features their polyester double-knit Dri-Max. These polos feature the stretch of Spandex, a soft, supple handfeel and a lightweight drape that makes it ideal for golf. Synthetic fibres create a strong, crease resistant fabric that is quick drying and maintains it’s shape. This shirt fit really true to size with the perfect length sleeves riding just above the elbow. Next is the A | U | R Authentic category. This collection offers traditional golf inspired assortment of sweaters, vests, pants and shorts. Classic colors of Black, Taupe, Navy and Charcoal. Finally A | U | R Aware is a category with an attempt to give a little back to the planet utilizing “CarboCool” (Seen in my blue shirts and black slacks).
According to A | U | R: “CarboCool™ fabric contains a blend of Polyester and Bamboo Charcoal. The carbonized bamboo is visual on the inside of this material as a grey tint. The benefits of this fabric include Moisture Wicking and Fast Drying for comfort, as well as Anti-Odor and Added UV Protection for peace of mind. Carbonized Bamboo is environmentally responsible, and offers the same benefits that a chemical finish would without the unnecessary harm to the environment.
The Spring 2012 color palette for men features basic must-haves in a myriad of colors that all merchandise back to the men’s fashion collections. An assortment of cool greys and black mixed with additional bright blasts of color: Flex Blue and Wasabi are the highlight colors for Men. In addition we have added a more traditional Brite Navy and Blue Granite collection for the more conservative golfer.
For women, distinctive style, fine quality and an aura of sophistication lends itself nicely to a golf collection that is current and on-the-ball. Fashion driven Urban Garden features bright Peony paired with plaid bottoms featuring our new slim cut plaid Capri. Water Trace features Blue Glass with Black accents to provide a sporty, fun look. Skylight is all about the fashion girl who loves trendy prints. Periwinkle and Navy are the base for this group with a trendy Pucci inspired print.”
I am really looking forward to the warmer weather and wearing these on-course this Spring. Enjoy!