AUR – Rocky Mountain Golf – November 30, 2011

‘Tis the Season to Give AUR Apparel.

By Kim D. McHugh, Associate Editor


If you’re pondering what to give (or get as the perfect Christmas gift) this holiday season, you ought to add A.U.R. apparel to your list. The company’s sporty line of clothes make golfers look fabulous on and off the course. Owned by the same firm in Canada behind Sunice Outerwear, AdamsGolf and Storm Pack, AUR knows a thing or two about golf fashion, distinctive styles and durability.

Choose from Three Distinct Lines.

The A.U.R. Active Collection goes beyond good looks by also focusing on east of movement and other advantages. The polos in this line feature a polyester double-knit Dri-Max™. These shirts combine the stretch of Spandex with synthetic fibers to create a strong, crease resistant fabric that is quick drying, soft to the touch and “trained” to maintain its shape. The A.U.R. Authentic Collection is the home for the company’s more traditional golf inspired assortment of sweaters, vests, pants and shorts. Classic styling is the hallmark of this line. AUR Aware is a line where the attention is on both style and having less impact on the planet.

Environmentally Responsible Fabrics.

Using fabrics such as EcoSmart™, E-Tech™ and Cocona™, A.U.R. is able to not only produce apparel that looks good, the clothing is also good to Mother Earth. Made from recycled polyester yarn, which is created from plastic post-consumer based products, EcoSmart fabric is known for its ability to dry quickly, manage moisture and combat odor. E-Tech, a fabric made by combining fibers derived from bamboo and polyester or cotton, gives apparel a feeling that is softer than cotton. Cocona technology relies on recycled coconut shells to create fabrics that provide evaporative cooling, odor absorption and UV protection.

Layering — Polo Anyone?

Whether wearing a polo from the Galliano, Borolo, Blue Curacao, Black Russion or Absolute Blue color families, you now have the foundation for a stylish round of golf. Add a classic long sleeve or sleeveless V-neck knit vest and you’re even better prepared for a shift in temps. Complete your wardrobe with a French terry pullover, a windproof, lined zip sweater or a performance softshell jacket and you’re good to go no matter the weather forecast.

A Myriad of Colors for Spring 2012.

An assortment of cool greys and black mixed with additional bright blasts of color speak to the options for men. For women, the fashion driven Urban Garden collection showcases bright Peony paired with plaid bottoms featuring A.U.R.’s new slim cut plaid Capri. Water Trace features Blue Glass with Black accents to provide a sporty, fun look, while Skylight is all about the fashion girl who loves trendy prints.

To do your holiday shopping log on to, golf4her or The 13th Green.