Sunice appoints new CFO/COO Jean Cloutier

                              
           
FOR IMMEDIATE RELEASE
January 20, 2015

Sunice appoints new CFO/COO Jean Cloutier

Montreal, Canada – Conrad Tappert, President of Sunice, announced today that Jean Cloutier has joined Sunice as the new Chief Financial Officer and Chief Operating Officer, effective as of January 16, 2015.

 

“Yes, I am smiling today because I am quite simply ecstatic that Jean has joined the Sunice team.” said Tappert.  “Jean is first-class guy and he really encompasses the Sunice spirit. In addition to being a passionate skier, he actually cycles to work almost every single day including the winter months. The weather conditions never stop him.”

 

Mr. Cloutier holds a B.A.A. from École des Hautes Études Commerciales (HEC) and obtained his CA in 1985. He brings extensive operations and financial experience gained during his tenures as VP Operation & Finance at Outdoor Gear Canada

(1994-2015) and Jupa Sports. In 2010, he received Ernst & Young’s Entrepreneur of the year award for manufacturing along with his 2 partners. He is also the past President of the Bicycle Trade Association of Canada (2010-11).

 

“I am very happy to join the new Sunice management team,” Cloutier said. “My mandate is to strengthen operational processes and financial controls. I look forward to the challenges that lay before me. This is what I do; this is what I love to do.”

About Sunice

Sunice is a leading designer, marketer and distributor of outerwear, apparel and accessories for golf and snow activities. Through advanced technologies, lightweight and quiet fabrics, advanced manufacturing methods, Sunice delivers ‘Freedom of Movement’ into every product and has become the brand of choice by uncompromising professional golfers and ski enthusiasts around the world.

For more information contact Mary Beth Lacy at:

Email: mb@mblacy.com

Phone: (760) 346-6942

 

Full Swing Golf Announces New Technology For 2015 at the PGA Merchandise Show in Orlando, Florida

FS Logo   
FOR IMMEDIATE RELEASE
January 15, 2015

Full Swing Golf Announces New Technology For 2015 at the PGA Merchandise Show in Orlando, Florida

SAN DIEGO, CA – San Diego-based golf simulator maker, Full Swing Golf,

announces its new products and technology that will debut at the 2015 PGA Merchandise Show in Orlando, Florida January 21-23 at booth number 2743.  .

“Full Swing Golf enjoyed record-breaking growth in 2014 and is poised for even greater trajectory in 2015,” said Chad Coleman, Vice President of Sales and Marketing for Full Swing Golf.  “It’s been very rewarding to see the market embrace our new products and many simulator enhancements. It’s our goal to continue to lead the industry with cutting edge technologies and top quality components for the most realistic indoor golf experience. In 2014, we focused our efforts on hardware improvements. We introduced Ion2 Vision Technology, a high speed camera that compliments our infrared tracking system. We updated our infrared tracking sensor boards, our digital signal processor, and introduced a higher-grade industrial computer featuring the Windows 7 OS.”

“2015 is the year of the software,” adds Coleman

E6 1.6

Full Swing Golf is proud to feature the newest installment of E6 golf, the most celebrated anduniversal golf software platform available. E6 1.6 features improved texture resolution which significantly upgrade the look of each golf course, changes to the software engine lighting for a more life-like feel, and enhanced physics which improve the playability. With 93 championship courses, including 30 of Golf Digest’s and Golfweek’s“Greatest Courses”, FSG customers enjoy the highest degree of accuracy and realtime rendering in the most lifelike realistic golf software in the industry.

“We’re excited to showcase E6 1.6, which is a beautiful and powerful virtual environment with a new, heavily-sponsored online tournaments platform,” says Coleman.  “We’re also debuting Pro Studio, an eloquent club comparison solution for golf retailers. At Full Swing Golf, we work tirelessly to develop uncompromising products that will ‘wow’ even our most discerning customers. Don’t just take our word for it, we hope to see you at the show to experience the new Full Swing Golf for yourself.”

Pro Studio

Full Swing Golf has developed a new software platform designed for our retail golfcustomers. Pro Studio is built to enable retailers to help their customers efficiently compare clubs to make a more confident and immediate buying decision. Pro Studio features beautiful range graphics and menus, realtime and realistic ball flight rendering, and extensive but strictly relevant club and ball data. Pro Studio compares each tested club side-by-side so that the consumer or staff pro can clearly see which club is the right fit. Pro Studio will actually make a recommendation based on distance, accuracy or both. Golf retail and pro shops can count on a better club comparison experience and increased sales with Full Swing Golf’s Pro Studio.

Ion2 Vision Technology

Full Swing Golf has developed a high-speed camera extension to it’s patented infraredtracking system. Ion2 Vision Technology gives you club head speed, club face angle, club path, and detailed ball spin data. These two technologies combined offer unmatched accuracy and realistic ball flight rendering in realtime. Full Swing Golf customers can shape their shots indoors just like they would outdoors, and short game responsiveness and feel are unparalleled in the industry.

 

About Full Swing Golf

Full Swing Golf is located in San Diego, Calif. and manufactures and markets the leading indoor golf simulator to businesses and consumers worldwide. The diverse line of simulators and performance products can be customized to fit the needs of various clientele, including golf professionals, retail businesses, residential communities, luxury resorts, teaching facilities, golf centers and homeowners.

www.fullswinggolf.com

 

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For more information or product images, contact:

Mary Beth Lacy

Cool Clubs at the 2015 PGA Merchandise Show

FOR IMMEDIATE RELEASE
January 15, 2015 

 

Cool Clubs at the 2015 PGA Merchandise Show

Scottsdale, AZ – Custom club fitting giant Cool Clubs has announced that it will be at the 2015 PGA Merchandise Show in Orlando, FL January 21-23.  Cool Clubs will debut their new game-changing S3 shaft testing machine.

 

The S3 is the first of its kind to measure and analyze multiple parameters of a golf shaft on a single machine. In roughly two and a half minutes, the machine will analyze a shaft’s straightness, consistency, deflection and stiffness profiles, frequency, and torque.

 

 

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About Cool Clubs

Cool Clubs has its headquarters in Scottsdale, Ariz. with 14 locations worldwide, including Tokyo, Japan and Sanctuary Cove, Australia. Cool Clubs offers a variety of club fitting services for all types of golfers: tour-level professionals to beginners who want to give themselves a better opportunity for rapid game improvement. From driver and long game fittings (hybrids and woods) to irons, wedges and putter fittings, Cool Clubs employs the latest technology to fit the golfer. Our corporate “build” facility in Scottsdale has the skills, equipment and highly trained personnel to build one club, or an entire set of clubs, to meet your specifications.

For more information contact Mary Beth Lacy at:

Email: mb@mblacy.com

Ph: (760) 346-6942

Devereux Launches Its Fall 2015 Collection At PGA Merchandise Show

  
FOR IMMEDIATE RELEASE
January 14, 2015

Devereux Launches Its Fall 2015 Collection At PGA Merchandise Show

Los Angeles, CA – Devereux is launching its Fall 2015 Collection: Paris @ Night at the 2015 PGA Merchandise Show in Orlando, January 21-23 at booth #6160.
“Although our business is year-round, I always look forward to the PGA Show each January as the official kick-off of the new season,” says Brian Lohman, Devereux’s Director of Sales.  “What an exceptional opportunity to have all of golf’s leading brands in one place at one time. Devereux is looking forward to continuing its exponential growth in 2015 within the industry both domestically and internationally.”

 

PARIS @ NIGHT
This collection is inspired by the iconic men and women who spent their creative primes enthralled with Paris, which was home to many Golden Era artists and later a staple for the arts. Picasso, Matisse and Hemingway are just a few iconic men who drew creative inspiration from Paris. We look to these icons for inspiration but also fuse their art and vision with a modern flare. Paris is an inspiring city filled with romance, history, passion and culture. We’re fascinated by the city and are moved by the way it lights up at night. Paris @ Night is a line that’s captivated by the free-flowing champagne, lights, passion, romance and music. Our deep purples and electric blues grasp the mood and nature of the city at night. The attitude of designs and bold color-play capture the free loving culture of Paris. Details in this collection pay tribute to the “couture” fashion for which Paris is known.
Colors include navy that’s bold in blue and pairs well with our gothic grape and french bleu; steel, which is a light grey that bridges the world of lights and darks together; deep black caviar that beautifully complements our two fashion colors; gothic grape, which is a deep purple that touches on the passion and romance of Paris nights; and french bleu that’s a very eccentric blue both vibrant and beautiful in color and expressing the playful mood of the Paris nightlife.
Styles include:
“Henri” — This shirt is a creative play on the Brunner polo, with contrast collar and pocket designed to be paired with dark colors. Its contrast workings make for a great dressed-up look on the course or off.
“Devereux” — Our featured shirt of this collection, it’s a uniquely designed golf shirt intended to have you stand out on the course for all the right reasons. It features a beautiful club collar and is detailed with ribbon to touch on its fashion aesthetic. The Devereux is a strong yet wonderful piece to wear at any course across the nation.
“Bastille” — A modern design complementing the arts of our Paris @ Night collection. It’s a strong fashion statement polo that doesn’t sacrifice one’s masculinity; it’s a very bold look.  The hidden placket and contrast colors are complemented with a courageous abstract cut and sew design. If you plan on going low, add this shirt to your wardrobe.
“Pierre” — A simple-yet-beautiful printed polo shirt that reflects the colors of our collection. It’s an easy wear but very stylish due to its unique print and bold colors. This is a must have while on the course or at your favorite resort.
“St. Germain” — A sophisticated polo with an eye for the playful, it’s a spin-off of our hot-selling Charles shirt from last Fall’s collection and is detailed with a modern and hidden button-down collar. It’s a strong staple piece to add to your wardrobe, and transcends seamlessly from course to night out.
At this year’s PGA Merchandise Show, Devereux will be located on the main center aisle in a greatly expanded booth (#6160) and will feature our Fall 2015 Paris @ Night collection, as well as the Spring 2015 Christina O Collection.
To schedule an appointment to preview the line contact:
Brian Lohman: brian@dvrxgolf.com or 602-625-1705.
About Devereux:
Founded in 2013 in Los Angeles, Calif., Devereux is a premium, contemporary line of men’s golfwear. Offering men “Proper Threads”, Devereux provides style and comfort on and off the course. The Devereux collection can be found at better clubs, resorts and specialty retailers abroad. To view the full Fall collection and Fall lookbook, visitdvrxgolf.com.
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For more press information contact Mary Beth Lacy at mb@mblacy.com or 760-346-6942.

 

Links Magazine – Hot Links – January 2015 has featured the Series 1957 irons from Miura Golf in a 2 page spread.

Miura Logo with clear space
Special Coverage Report
Links Magazine – Hot Links – January 2015 has featured the Series 1957 irons from Miura Golf in a 2 page spread.   The article was written by Jim Frank who was fitted at NY Golf Center for the CB57 irons.  Links is one of the top golf publications and is also one of the few that is still available in hard copy format.

 

See the special coverage below.

 

- Mary Beth

 

Bunkershot.com features Bette and Court

Bette and Court Fall 15′ Collection

Bette and Court featured on American Golfer

Bette & Court Launches Fall 2015 Women’s Golf Collection

Rdgolfmedia.com features Sunice Golf Apparel

Review : Sunice Allendale pullover

Sport Haley Launches Fall 2015 Women’s Golf Collection

                              
FOR IMMEDIATE RELEASE
January 14, 2015

             Sport Haley Launches Fall 2015 Women’s Golf Collection 

DENVER, CO – Sport Haley, a premier women’s golf apparel company, announces the launch of its Fall 2015 women’s apparel collections at the PGA Merchandise Show in Orlando, Fla., January 21-23, 2015 at booth 5459.

 

For more than 28 years, Sport Haley has been offering women timeless, classic and elegantly designed clothing for the golf course and clubhouse. And this year is no exception.

 

“We always stay true to our customer,” says Cathy Blair, President and Creative Director of Sport Haley. “We have continued to redefine the brand by staying focused. We create lifestyle apparel that works, for everyday and on the course. Our Fall 2015 collections are based on neutrals that pop with color, and fabrics that have purpose. Prints are our passion, and they are our top sellers. We pair them with non-print mixers that round out the collection. Detailing is a strength of our brand, as we give every piece special attention. Our basics have a touch of fashion, and our fashion has a touch of class. Everything is about layering and comfort, and in the end, it is about how we feel in our clothes. They perform.”

 

By tapping into the mindset of the modern woman and her lifestyle today, Sport Haley knows it’s about the ease and comfort of dressing and the changing rules. The new chic is stylish comfort, whether it be an athletic pant worn with a blazer, a functional performance pant worn with a bit of cashmere and scarf, or a foiled holiday polo with both function and shimmer.

 

The Nantucket group, one of Fall 2015 collections, takes a new twist on neutrals, mixing rich creams and linens with textures and elegance. Subtle prints are the focal point with a hit of poppy — it’s fabulous.

 

The Isle of Capri is sporty, introducing a new look to traditional classics. A preppy houndstooth is updated in new silhouettes, the geometrics blend with the new florals, and the grounded graphite and platinum colors are popped with capri. It’s stunning and easy to wear.
Jakarta is rich in not only color but feeling. The prints feel Balinese with leaf florals and etchy patterns yet come together with some athletic styling and sporty graphics, making this lifestyle collection a winner.

 

“Golfers are going to love all of these fresh styles for 2015,” says Blair. “We’re confident that the PGA Merchandise Show will be the perfect launch setting, as so many on- and off-course shop apparel buyers will be on hand to experience it all.”

 

About Sport Haley

For more than 28 years, Sport-Haley, Inc. has been a premier women’s golf apparel company, passionate about offering the finest in quality, femininity and detailing. Sharp instincts, wisdom, precision and playfulness are the transcending influences that are embraced in the Sport Haley brand.Sport Haley and Bette & Court are located in Denver, Colo., and sold online and at private and public golf shops throughout the world. For more information about Sport Haley and Bette & Court, please visit SportHaley.com and bette-court.com.

 

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For more information or product images, contact Mary Beth Lacy at:

email: mb@mblacy.com

phone: (760) 346-6942

Cool Clubs to Display S3 Shaft System at the 2015 PGA Merchandise Show

FOR IMMEDIATE RELEASE
January 13, 2015 

 

 Cool Clubs to Display S3 Shaft System
at the 2015 PGA Merchandise Show

 

SCOTTSDALE, AZ – Custom clubfitting giant Cool Clubs announced that it’s bringing its new game-changing S3 shaft simulation system, designed to help customers play better golf, to the 2015 PGA Merchandise Show being held

January 21-23 in Orlando. 

A concept originally dreamed up by Cool Clubs founder Mark Timms, S3recently became a reality with the help of Simon Grondin, the company’s research & development manager. S3 is the first-of-its-kind system to measure and analyze multiple parameters of a golf shaft on a single machine. In about two and a half minutes, it will measure and analyze a shaft’s straightness, consistency, deflection and stiffness profiles, frequency and torque.

Cool Clubs Arizona Facility

 

It’s five machines in one: An adjustable butt clamp system to work with shafts of different lengths; pneumatic turning system to rotate shafts; backlit light bay for clear edge detection; high-resolution optic system that looks straight down on the shaft; and the main robotics platform with a two-axis system that finds how much torque and bend is needed to twist the club.

 

“First we put a shaft in our pneumatic clamping system,” says Grondin. “From there we press the start button and off the machine goes. It first measures straightness. Our optic system takes images of the shaft and we can see exactly how straight it is, and we test that on several different planes — not only to measure the tip deflection, but any bowing or bending along the length of the shaft. It’s going to rotate the shaft in 15-degree increments, to make sure we have a complete profile of the shaft’s straightness. That’s important because straightness is a great measure of quality control, and it can affect lie and loft and how the shaft plays, based on its orientation.”

 

Next the system tests the consistency of the shaft by putting a weight on the tip end of the shaft to simulate a driver clubhead weight. The machine bends the shaft using robotics, rotates in five-degree increments, and measures how that load changes. The machine will detect any changes in consistency.

 

“We’re the only company in the world testing golf shafts, and we’re able to isolate the material, wall thickness and imperfections of a shaft by eliminating the effective straightness,” says Grondin.

Cool Clubs S3 machine In Depth
Cool Clubs S3 machine In Depth

 

 The heart of the process is when the machine tests the EI and deflection profiles. Using the optic system and load sensors, it bends the shaft with a certain amount of load just like it bends in a swing. Once it’s loaded, the machine takes an image of the shaft, traces the path of the shaft and then back-calculates the stiffness of the shaft using the deflection profile. During the process, it collects 2,000 data points and is much more accurate than previous systems on the market. The EI basically dictates how stiff the shaft is along every point — which affects your ball flight, kick point, trajectory, spin and feel.

 

“The fourth thing we detect is frequency, by using an LED infrared laser system to detect shaft oscillation,” says Grondin. “We also detect the shaft on several different planes. That way, we get an idea of how stiff the shaft’s going to play and also the quality and how much variation there is.”

 

The last thing measured is torque. “We place the shaft in a torque sensor, rotate it in two directions and average the angular deflection to give you a torque reading. Using software we developed, we’re able to take a tremendous amount of data this machine outputs and manage it, comparing directly one shaft to another, and identify which shafts have better qualities and which models fit specific swings.”

 

The machine is fast, repeatable and accurate, eliminating the human-induced error present in several of the industry’s current shaft profiling techniques. The data that’s currently being collected from S3 at the company’s Scottsdale headquarters will be used to take Cool Clubs’ fitting techniques to the next level. “Our aim is to continue to improve and develop our fitting and building techniques, so that we may provide unsurpassed service, information, and quality performing golf clubs for our customers,” says Timms.

“Too many golfers want to get fitted for new clubs because that’s what the salesman or club pro told them to do, or because of some sense that nobody buys “off the rack” anymore,” adds Timms. “For some, fitted clubs will be money well spent, but others would be better off investing in some lessons first.”

 

 

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About Cool Clubs

Cool Clubs has its headquarters in Scottsdale, Ariz. with 14 locations worldwide, including Tokyo, Japan and Sanctuary Cove, Australia. Cool Clubs offers a variety of club fitting services for all types of golfers: tour-level professionals to beginners who want to give themselves a better opportunity for rapid game improvement. From driver and long game fittings (hybrids and woods) to irons, wedges and putter fittings, Cool Clubs employs the latest technology to fit the golfer. Our corporate “build” facility in Scottsdale has the skills, equipment and highly trained personnel to build one club, or an entire set of clubs, to meet your specifications.

For more information contact Mary Beth Lacy at:

Email: mb@mblacy.com

Ph: (760) 346-6942