Montreal, Quebec – The Spring/Summer 2015 collection launch for Sunice Golf has never been so strong. The collection is focused on providing the golf market the best performance outerwear available – while keeping the company’s promise to provide a balance of style complimenting the technical aspects of the garments. Sunice 2015 is all about comfort and function – addressing the needs of the golfer and designing and developing garments that meet their specific use to allow them to perform better while playing.
“We did not just stop at function in our design – in colour there is no other in golf that can compete,”said Kathryn McClemens, Senior Product Manager of Sunice. “Bold brights are mixed with classic core colours to bring a new vibrant palette to the game. The true essence of the collection this year is bringing unlikely colour pairings together in harmony and unison to create a colour palette that is both striking in its appearance yet commercial enough to worn by the most discerning of golfers.”
In the ladies collections the colours embrace femininity yet have undertones of bolder more unexpected twists of colours. The palette is vibrant and rich. Jeweled tones reflecting City skylines, flamboyant neon pinks complimented with classic whites and grounded to charcoal for a dynamic palette.
The men’s collections also kept a similar approach to colour. The economy of recent years has influenced colour palettes to be muted and somber – black, tans and greys that seemed like basics until they become a statement of fashion. Sunice is now witnessing a resurgence of colour reflecting a newness and opportunity. Instead of the traditional manner of taking black and charcoals and popping them with colour – the company took the colour and popped with the basics. Neon greens, vibrant blues and rich yellows trimmed with colour staples of pure white, grey and blacks reinvents modern golf by adding fashion to the science of the game. The prints that were once classic patterns utilized to follow a more traditional course were then deconstructed to add the unexpected – giving it a more Sunice feel.
“The main feeling Sunce wanted to evoke in the 2015 colour palette was sportsmanship, quality, perseverance and passion – all the things we believe that Sunice as a brand is about,” says Kathryn McClemens.
Sunice continues to design and develop six different categories in the Spring 2015 with an expansion in our sport collection adding down vests and jackets with stretch panels. We felt there was a need for the player to have the warmth of down but required the stretch and protection of a 3L stretch insert to allow for full range of motion. Each outerwear category – Hurricane, Tornado, Typhoon, Pro Sport and Sport – provides different levels of protection from an array of weather conditions. We are continuing to expand our highly technical apparel line, Sunice Silver using only X-Static and XT2 fabrics in our polo collection. The success of Sunice’s golf platform derives from our capability to offer innovation through research and development and diversification in our products providing the ultimate Freedom to play, no matter the weather.
Featuring GORE-TEX® and GORE-TEX® enhanced with Paclite® technology, and backed by theGORE-TEX® “Guaranteed to keep you dry™” promise, the Hurricane Collection is the Sunice Gore category.
The Ultimate Jacket is back in its seventh adaptation (V7), with a complete re-design and the reintroduction of the ever popular Albany jacket. The Sunice science is evident in these jackets with the added features, including the X-Static® stretch lining, Pro-Trim™ waist cinching system, in-pocket ball cleaner, and stretch insert back panel. The Sunice DNA is represented in detailing such as laser cut designs on the sleeves and body, laser cut and welded pocket frames, and the Sunice patented V collar design.
The standout category for 2015 is our Tornado collection featuring our exclusive Flexvent fabric – breathable, extremely lightweight and ultra-quiet stretch knit jacketsbacked by a four-year waterproof guarantee.
These features are all a call out to our commitment to performance outerwear allowing the golfer to focus on their game rather than the weather – with its uniquely soft hand feels and super quiet stretch laminate; we believe this is the future in waterproofs.
Wearing our Tornado flagship jacket – the Kern feels like you are playing in a lightweight stretch layer – but you are fully protected from all weather conditions – this proprietary fabric technology was developed with the sole focus of designing a garment that is engineered to play.
The Typhoon category – now a full-stretch, waterproof category with a three-year waterproof guarantee – encompasses all that a well-designed, lightweight rain suit should be. Introduced in 2011, Sepal™ is a quieter-performance lightweight fabric that now has the added benefit of full stretch. A complete revamp in the design of our performance jackets with more streamlined silhouettes – less cut and sew and more laser cutting – showcasing the brighter pop colours for a more modern feel – will act as the catalyst for Sunice to gain an even a greater leadership position at this level of rainwear. This category has become synonymous with value proposition for a highly technical rain suit, incorporating all the game enhancing features that Sunice is famous for and using laser cut welding detail, ergonomically designed laser cut welded pocket frames, and the Sunice patented V collar design – Designed to enhance comfort without compromising performance.
To keep in tune with this commitment to a bolder and edgier collection we have combined vivid blues and bright neon greens with saturated yellows to take us to the next level. We feel it is a perfect blend of fashion and sport. A true testimony to the Sunice Player – bold and fun but should be taken seriously.