June 25, 2015



BOURBON, MO –  Imperial Headwear goes live with its new consumer e-commerce website this week at, where consumers can purchase the company’s products directly.“The new website is a completely new approach to our brand and business,” says David Shaffer, Director of Marketing at Imperial Headwear. “We’ve not only made our best-selling styles available online to consumers, but we are also offering themed collections of our best-sellers with icon logos. Consumers can now log, shop the site, and purchase a single Imperial cap.”


The website prominently features the exciting new Imperial powered By Coolcore® caps, as well as information and a video explaining the breakthrough cooling technology.


Icon Collections available to consumers on the new website include:

Coolcore® Collection: New line of caps with cooling technology.

Imperial Collection: Imperial’s best-selling styles from the golf line.

Nautical Collection: East coast modern prep icons with a seaside flair.

Tailgate Collection: Local pride for game day.

Flag Collection: The most popular flags from around the world.

Outdoor Collection: Hunting and outdoor icons for the true gentleman.

Classic Icon Collection: Timeless icons for those that like to kick back and have a good time.


About Imperial Headwear

Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality headwear for the golf market. Imperial is committed to style, functionality and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative digital design, logo and embroidery technologies. For further information, please visit or call (800) 950-1916.


About Coolcore

Coolcore, the global leader in chemical-free cooling fabrics, has partnerships to develop fabrics for consumer brands throughout the world. The patented, chemical-free Coolcore materials deliver three distinct functions – wicking, moisture circulation and regulated evaporation – going far ­beyond traditional moisture-management textiles by reducing surface fabric temperature up to 30 percent.  Coolcore fabric formulations have earned the prestigious “Innovative Technology” recognition from the Hohenstein Institute, a first for a U.S. company, and the only company globally to be awarded this recognition for “Cooling Power”.


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For more information contact Mary Beth Lacy at:


phone: (760) 346-6942