Ron McPherson, Antigua President and CEO Discusses Spring 2016 Women’s Performance Collection Activewear

                     

 

FOR IMMEDIATE RELEASE

April 12, 2016

Ron McPherson, Antigua President and CEO Discusses Spring 2016 Women’s Performance Collection Activewear 
 
Just in Time for Mother’s Day

PEORIA, AZ – The Antigua Group, Inc. – one of the nation’s leading designers and marketers of lifestyle and golf apparel under the distinguished Antigua brand – announced its Spring 2016 Women’s Performance Collection activewear.  Antigua’s women’s fashions make a great gift for Mother’s Day.
Ron McPherson on Antigua 2016 Women's Performance Apparel
Ron McPherson on Antigua 2016 Women’s Performance Apparel
The Spring 2016 Women’s Performance Collection is highlighted by fantastic fabrications that combine polyester and spandex, unique prints, color palettes that include beautiful jewel tones, and the continuation of successful silhouettes. This full collection emphasizes light to mid-weight overtops, plus a strong use of heathers through the assortment of polos and sheerless polos. All fabrics and silhouettes have been LPGA Tour-tested.
OVERVIEW
“During the development of the Spring 2016 collection, I felt a desire to be more conservative with styling and therefore spent my time focusing on fabrication,” says Danielle Dellios, head of women’s design at Antigua. “The activewear marketplace has reached its threshold and consumers are inundated with product offerings. Every brand has its version of ‘ath-leisure’ clothing, so it was up to our design team to create something unique. I found myself wanting to refine the overall look of the collection by eliminating any trend-specific details and keep styling at a minimum. By doing so, the collection evolved into something more sophisticated and classic.”
PATTERNS
Geometric patterns have been strong in the marketplace for a full year now, so stylesRadical, Ascent, Modern and Champ emerged — each featuring a version of abstract triangle prints. Radical and Champ are both white body styles with a pop of color, whereas Modern and Ascent are color body styles with tonal variations of the print. The sporty aspect of these styles lends itself to the more active customer who wants to look athletic on the course.
COLORS
The color palette for Spring 2016 focuses on highly saturated jewel tones. “We felt the neon colors were slowly fading away and the more basic, primary colors were coming into play,” says Dellios. “Color direction in the sportswear market has been stagnant, so we took our cues from high fashion and made our our version of a primary palette. For the first time in years, we decided not to run pint, but instead picked a bright clean red called Fire.” Other colors include a true kelly green called Verdant, a vibrant royal blue named Hypnotic, a sunshine yellow aptly named Sunburst, and lastly a step away from the traditional purple with a more berry color called Mardi Gras. These primary jewel tones are paired with black and white throughout the collection.
 
About Antigua
Headquartered in Peoria, Arizona, The Antigua Group, through its license sports division, holds license agreements with National Football League (NFL), Major League Baseball (MLB), Minor League Baseball (MiLB), National Hockey League (NHL) and the National Basketball Association (NBA), Ultimate Fighting Championship (UFC), along with numerous American universities and colleges for men’s, women’s and children’s apparel, headwear and luggage. Antigua additionally designs, produces and supplies product for corporate America and specialty retail managed under its corporate division.  Its golf division also holds license agreements with the PGA TOUR, LPGA and the PGA of America. Antigua products can also be found online at shop.antigua.com
Find Antigua on the web at: www.Antigua.com and ShopAntigua.com
Like Antigua on Facebook at: facebook.com/Antigua
Follow Antigua on Twitter at: twitter.com/AntiguaWear
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The Antigua Group, Inc. 16651 North 84th Avenue, Peoria, Ariz., 85382
For more information on The Antigua Group, visit them online at www.antigua.com or contact Mary Beth Lacy at mb@mblacy.com or call (760) 346-6942.