AUR Golf 2013 Women’s Collection – Women Like Sports/ BunkersParadise.com – January 2013

Review by Apryl Delancey

http://apryldelancey.blogspot.com/2013/01/clothing-review-aur-2013-womens.html

http://www.bunkersparadise.com/2013-aur-womens-collection-review/

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Press Release: Sunice Delivers Science and Style for Spring/Summer 2013 Outerwear and Silver Polo Collections

Sunice Delivers Science and Style for Spring/Summer 2013 Outerwear and Silver Polo Collections

 

Montreal, Quebec – Sunice®, Canada’s No. 1 outerwear brand, is pleased to unveil its 2013 Outerwear and Silver Polos collections, and introduces EDGE, a new collection with a trimmer fit.

The Sunice Golf 2013 men’s color palette uses updated blues, sedona and purple to brighten up collections of basic black and navy. Product embossing details allows for a new take on traditional colors like grey and add visual interest to exciting new colors like charcoal and ivy.

The ladies collection highlights the ever-popular pure white and adds to the golf fashion rainbow, a soft purple named vivid violet, a new take on blue with barely blue and a bright reddish tone called Radiant Red. The addition of abstract prints helps to make the ladies outerwear unlike any other outerwear brand in the market.

Sunice offers seven different categories in their Spring 2013 line including the all new Sunice Outerwear collections EDGE, Hurricane, Tornado, Typhoon, Pro Sport and Sport, as well as technical apparel line, Sunice Silver. Each outerwear category provides different levels of protection from an array of weather conditions. A multitude of technical applications and the science of developing performance apparel gives Sunice the cutting edge necessary in providing the ultimate Freedom to play, no matter the weather.

All new EDGE Collection

Featuring GORE-TEX® enable with Paclite® technology and backed by the GORE-TEX® “Guaranteed to keep you dry™” promise, the Edge Collection differentiates itself from the Hurricane Collection with a new trimmer fit and bold colors and logos. This waterproof and high-performance layering collection is inspired by PGA Tour cutting-edge young guns.

The collection contains 3 jackets and 1 pant – all in GORE-TEX® enable with Paclite® technology. Colorway in this collection is very bright with lime/white and black embossed fabrics/trims. The jacket’s added features include larger and trendy branding, bright colors, and the Pro-Trim™ waist cinching system, in-pocket ball cleaner. The Sunice style is represented in detailing such as laser cut designs at back, laser cut and welded pocket frames, and the Sunice patented V collar design.

Hurricane Collection

Featuring GORE-TEX® enable with Paclite® technology and GORE-TEX®, and backed by the GORE-TEX® “Guaranteed to keep you dry™” promise, the Hurricane Collection is the Sunice Gore category.

The ever-popular Ultimate Jacket is back in its fifth version (V5), with a complete re-design. The Sunice science is evident in the V5 jacket’s added features, including the X-Static® stretch lining, Pro-Trim™ waist cinching system, in-pocket ball cleaner, and stretch insert back panel. The Sunice style is represented in detailing such as laser cut designs on the sleeves and body, laser cut and welded pocket frames, and the Sunice patented V collar design.

Tornado Collection

Breathable, ultra lightweight and ultra quiet products backed by a four-year waterproof guarantee are what define the Tornado Collection.

Sunice FlexVent™ for 2013 introduces new colors of Citadel and Sedona, along with a Charcoal plaid print brightened with shadow and White. Versatile, full stretch, highly breathable, and waterproof, this proprietary fabric technology is perfect for playing golf in heavy rain or varying temperatures with its performance features and extreme comfort. Our FlexVent™ fabric is one of the most waterproof stretch fabrics on the market. With its uniquely soft hand feel and super quiet laminate, we believe this is the future in waterproofs.

Typhoon Collection

The Typhoon category – now a full-stretch, waterproof category with a three-year waterproof guarantee – encompasses all that a well designed, lightweight rainsuit should be. Introduced in 2011, Zephal™ is a quieter-performing lightweight fabric that now has the added benefit of Full Stretch. An assortment of styles provides a great value proposition for a very technical suit, and incorporates many of the golf-enhancing features that Sunice is famous for.

Pro-Sport Collection

Taking what we do best and applying it outside of the raingear spectrum has resulted in the Sunice ProSport Collection. This category features WINDSTOPPER® by Gore as its high-end performance gear, resulting in lightweight and fashion driven layering pieces.

For those weather conditions that are a little more demanding, your ultimate choice should be a WINDSTOPPER® garment. The most breathable, 100% windproof, highly water repellent styles available from Sunice include the new Triberg as a super lightweight and 4 ways stretch jacket; while the Malaga is the vest version incorporating the same feature. The Dundee, York, and Birmingham all provide new design options in our infamous WINDSTOPPER® lined sweaters.

Sport Layers Collection

Adding properly designed layers into a golf wardrobe can enhance a golfer’s overall physical performance and ultimately improve their golf game. Sunice Performance Layers are designed to create an apparel layering system that allows golfers to play at their very best in all weather conditions. For cool mornings or damp dawns early in the season, when an extra layer is needed without the extra bulk or weight, the Allendale SuperLite FX™ Pullover is the update to the Olie and is definitively the ultimate choice. A chest pocket zipper surrounded by laser cut seal tape, moisture wicking properties, and bright color combinations are just a few of the details that make this piece stand out from the rest.

Silver Collection

Sunice is the only golf apparel company to have the silver technology in its garments, featuring the X-Static® fabric.

The Men’s Sunice Silver Spring 2013 Collection offers a wide selection of core basics including a short and long sleeve polo option, lightweight layering, and bottoms in a variety of plaids and solids. Bottoms are available in Black, Midnight and Charcoal. Full stretch fabric, and stain release are a few of the characteristics that make the Peter moisture wicking shorts a very desirable option. Deconstructed argyles, asymmetrical blockings, updated herringbone, and an assortment of stripes are but a few of the design details found throughout the collection.

The Women’s Sunice Silver Collection has basics to merchandise back into the fashion collections and bottoms in solids and plaids. The Utility Chic Collection is made up of classic Black and White; Married to a royal Collection merchandises the Sunice Silver version of purple with vivid violet, charcoal and White; and finally, Blue my Mind leaves one dreaming of luxurious Barely Blue and fresh white. Sunice Silver for women provides clean lines and fashion detailing to a technical shirt collection.

About Sunice

Sunice®, founded in 1976 in Alberta, Canada as a skiwear brand, successfully transcended its technical outerwear capabilities into the golf market in the early 1990s as the golf industry gravitated towards designing sport-specific garments that truly helped enhance the game. Thus, it’s no surprise Sunice® – owned and run by Montreal, Canada-based Fletcher Leisure Group Inc., a company with 42 years of golf industry experience – meets the demands of the most discerning golfer. Sunice® golf rainwear is a chosen favorite by many PGA and LPGA Tour players around the world.

Facebook: www.facebook.com/SuniceGolf

Twitter: www.twitter.com/SuniceGolf

 

For more information contact Mary Beth Lacy at:
Email: mb@mblacy.com
Phone: (760) 346-6942
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Press Release: A|U|R introduces Spring 2013 Collection, now to include Stormpack Outerwear

AUR Logo

A|U|R introduces Spring 2013 Collection,

now to include Stormpack Outerwear

 

(Montreal, Quebec) – “A|U|R”, a young quality golf apparel collection, with great success in the U.S. and Canada, and is being introduced in Europe for Spring 2013. AUR has a modern fit for the golfer/athlete who wants performance clothing with a distinct look. For Spring 2013, AUR will now include the Stormpack outerwear line.

AUR stands for ‘All that you Are’. The philosophy for this authentic golf brand is and will continue to be the goal of providing the most value-added, aspiring golf fashion on the market.

“We are delighted to present our Spring 2013 collection and are confident that this is the finest collection in the history of AUR, presenting a very tech-driven and fashionable offering,” says Mark Fletcher. “They’ve got a great look and hand feel, and the overall styling is a bit more European-influenced than what U.S. buyers might be familiar with, but at a much more reasonable price and with a more relevant, current fit. Our customers get great value for the fashion and quality we offer; our products are very fashion-forward for the price point. We have had an incredibly good presence on Tour in the past year with some of our Players finishing in the top 4 at several tournaments and we were able to get some great feedback on our line from Tour players to bring the best style and performance to golf.”AUR Stormpack

AUR offers the consumer three distinct categories including AUR Active, AUR Authentic and AUR Aware and now includes the AUR Stormpack outerwear line.

The Spring 2013 color palette for men features basic must-haves in a myriad of colors that all merchandise back to the men’s fashion collections. An assortment of cool grays and black mixed with additional bright blasts of color: Pool, Crimson and Slate are the highlight colors for Men. For women, distinctive style, fine quality and an aura of sophistication lends itself nicely to a golf collection that is current and on-the-ball. Fashion driven Sweet Praline features a stylish Geo print paired with classic plaid bottoms. Pretty in Pink features Passion Pink with subtle grey accents to provide a sporty, fun look. Purple Haze is all about bright trendy colors. Wisteria and Emerald green are base for this group with a cool diamond inspired print.

 AUR Active is a performance golf collection with emphasis on the golfers ease of movement. This category features the AUR double-knit Dri-Max™ polyester. These polo’s features stretch, using spandex, a soft supple hand feel and a lightweight drape that makes it ideal for swinging a golf club. Golfers will appreciate the long lasting synthetic fibers, which create a strong, crease resistant fabric that is quick drying and maintains its shape season after season. For example, the AUR Tonal Embossed polo is available in bright colors such as pool, slate , crimson, black and white offering the golfer comfort, breathability a nd a stand out look on any fairway, especially combined with the Active plaid flat front pant in navy plaid, coal or pool plaid.

Next on the tee is AUR Authentic, a collection of more traditional golf-inspired clothing. An assortment of sweaters, vests, pants and shorts round out the category in classic colors of black, navy, taupe and charcoal. Classic inspired v-neck argyle vests and full-zip cardigans in black or indigo are standouts in this collection. These argyle classics have a front panel design with ribbed finished collars, cuffs and waistbands.

 Finally, AUR Aware is continuously the strongest growth category and the company’s attempt to give back to our ailing planet with a unique list of specifically designed fabrics including CarboCool™, S.Cafe™ and Ecosmart™. This line not only looks great on the golfer but is great for the world’s golf environment.

For Spring ’13, AUR welcomes Stormpack under it’s umbrella. Stormpack is a continually evolving outerwear collection. Given its positioning it was a natural fit to incorporate it into the AUR family. Stormpack offers a complete range of wate

rproof, breathable, windproof, seam sealed and lightweight high performance and stylish tops and bottoms for men’s and women’s. The Stormpack outerwear collection is designed so that each style can be merchandised with the AUR fashion collections.

CarboCool™ fabric contains a blend of Polyester and Bamboo Charcoal. The carbonized bamboo is visual on the inside of this material as a grey tint. The benefits of this fabric include Moisture Wicking and Fast Drying for comfort, as well as Anti-Odor and Added UV Protection for peace of mind. Carbonized Bamboo is environmentally responsible, and offers the sam

e benefits that a chemical finish would without the unnecessary harm to the environment.

S.Café™ uses a patented process that transforms the coffee grounds into yarn, which is then used to produce polos. Most coffee grounds end up in our landfills, which contributes to our overall solid waste management problem. Producing a garment with S.Café™ fabrics helps in easing landfill concerns.

Last but not least, EcoSmart™ is a fabric made from Recycled Polyester Yarn. Recycled polyester yarn is made from plastic post-consumer based products. It is environmentally friendly by reducing fossil fuel consumption and green house gases when compared to regular polyester production.

The Ecosmart story encompasses 2 different fabrics including 100% Recycled Polyester and Combed Cotton/Recycled Polyester. The Combed Cotton / Recycled Polyester provides the durability and performance of polyester with the added comfort and breathability of cotton.

Committed to delivering top-quality actionwear, AUR is owned by The Fletcher Leisure Group of Canada. Fletcher Leisure Group, based in Montreal, Quebec, is a company with 43 years of golf industry experience marketing multiple brands in Canada and the United States and in Europe.

For More information visit www.AURgolf.com or Mary Beth Lacy Inc at mb@mblacy.com

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