AUR Golf 2013 Women’s Collection – Women Like Sports/ BunkersParadise.com – January 2013

Review by Apryl Delancey

http://apryldelancey.blogspot.com/2013/01/clothing-review-aur-2013-womens.html

http://www.bunkersparadise.com/2013-aur-womens-collection-review/

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AUR Golf – GolfBalled.com

http://www.golfballed.com/index.php?option=com_content&view=article&id=552:aur-2013-golf-apparel&catid=47:mens-clothing-reviews&Itemid=73

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Butch Harmon DVD, and AUR – Holiday Gift Ideas – RV Life Magazine

The Butch Harmon DVD and AUR Golf were included in a holiday gift feature that appeared in a popular travel magezine – RV Life.

By: Rick Stedman

http://www.rvlife.com/RV-Golfer/rvgolfergifts-for-golfers-2012.html

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AUR Golf – The Globe & Mail/Golf Canada – October 2012

John Marchesan, a writer for golf Canada and The Globe & Mail newspaper in Toronto, featured AUR golf apparel on the Globe and Mail website.  This is great Canada coverage and John’s review is filled with some great photography of AUR golf apparel.  The link to John’s story is below.

http://globeandmail.golfcanada.ca/equipment/article26601.ece

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AUR – American Golfer Blog, 2012 holiday coverage

Rob Thomas, the editor for a very popular Mideast golf website and blog – www.americangolfer.blogspot.com– has posted a review of AUR men’s golf apparel that is part of the holiday coverage being provided by the website.

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“Head-to-Toe Christmas Apparel Gift Guide” by Kiel Christianson Travel Golf.com, Nov 2012

http://www.travelgolf.com/blogs/kiel.christianson/2012/11/24/2012-head-to-toe-christmas-1

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Sunice, Ballarat Pullover Review – MyGolfConcierge.com

Ryan David, the editor for www.mygolfconcierge.com, has posted a very nice review with good photography on his website where he highlights the Ballarat pullover from the 2012 line.

http://www.mygolfconcierge.net/blog/sunice-ballarat-technical-performance-style/

Ryan also tweeted the link to his review:
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A|U|R for 2013 – Golf Canada

A|U|R for 2013

A|U|R for 2013

Tech-driven, fashion-forward apparel with an environmental appeal

 

One of the emerging trends in the golf industry is that of environmental   awareness and sustainability. While the most visible signs of this can be   seen on the actual golf course itself, the same principles and philosophies   are extending out into other areas of the industry such as golf apparel.

Montreal-based A|U|R, which is owned by The Fletcher Leisure Group of Canada,   is among the leaders in very tech-driven, reasonably priced and   fashion-forward apparel that also appeals to the environmentally conscious.

A|U|R, which stands for “All that you Are”, offers three distinct   categories for both men and women – Active, Authentic and Aware.

AUR Active

A|U|R Active is a performance golf collection with emphasis   on the golfers ease of movement. This category includes the A|U|R   double-knit Dri-Max polyester polo that features stretch, spandex, a soft   supple hand feel and a lightweight drape that makes it ideal for swinging a   golf club. Golfers will appreciate the long lasting synthetic fibers, which   create a strong, crease resistant fabric that is quick drying and maintains   its shape season after season.

AUR Authentic

A|U|R Authentic is a collection of more traditional   golf-inspired clothing featuring an assortment of sweaters, vests, pants and   shorts in classic colors of black, navy, taupe and charcoal. Classic   inspired v-neck argyle vests and full-zip cardigans in black or indigo are   standouts in this collection. These argyle classics have a front panel   design with ribbed finished collars, cuffs and waistbands.

A|U|R Aware is the company’s attempt to give back to the   planet with a unique list of specifically designed fabrics including   CarboCool, S.Cafe and Ecosmart. This line not only looks great on the golfer   but is great for the world’s golf environment.

AUR Aware Ecosmart

EcoSmart is a fabric made from Recycled Polyester Yarn which comes from   plastic post-consumer based products, such as plastic water bottles. The   Ecosmart story encompasses two different fabrics including 100-percent   Recycled Polyester and Combed Cotton/Recycled Polyester. The Combed Cotton /   Recycled Polyester provides the durability and performance of polyester with   the added comfort and breathability of cotton. It is environmentally   friendly by reducing fossil fuel consumption and green house gases when   compared to regular polyester production.

AUR Aware CarboCool

CarboCool fabric contains a blend of Polyester and Bamboo Charcoal. The   carbonized bamboo can be seen as a grey tint inside the garment which has a   buttery, silky feel to the touch. The benefits of this fabric include   Moisture Wicking and Fast Drying for comfort, as well as Anti-Odor and Added   UV Protection for peace of mind. Carbonized Bamboo is environmentally   responsible because bamboo is one of the world’s most sustainable resources.   It offers the same benefits that a chemical finish would without the   unnecessary harm to the environment.

AUR Aware S.Cafe

S.Cafe uses a patented process that transforms the coffee grounds into yarn,   which is then used to produce polos. Most coffee grounds end up in   landfills, which contributes to our overall solid waste management problem.   Producing a garment with S.Cafe fabrics helps in easing these landfill   concerns.

The Spring 2013 color palette for men features basic must-haves in a myriad of   colors – cool grays and black mixed with additional bright blasts of color:   Pool, Crimson and Slate are the highlight colors.

For women, distinctive style, fine quality and an aura of sophistication lends   itself nicely to a golf collection that is current and on-the-ball. Fashion   driven Sweet Praline features a stylish Geo print paired with classic plaid   bottoms. Pretty in Pink features Passion Pink with subtle grey accents to   provide a sporty, fun look. Purple Haze is all about bright trendy colors.   Wisteria and Emerald green are base for this group with a cool diamond   inspired print.

AUR Stormpac

Also for Spring ’13, A|U|R welcomes Stormpack, a continually evolving   outerwear collection, under it’s umbrella. Stormpack offers a complete range   of waterproof, breathable, windproof, seam sealed and lightweight high   performance and stylish tops and bottoms for both men and women.

For the men, the price range for polos is between $38 to $60, sweaters – $50   to $110, shorts and pants – $45 to $90. Pricing for women’s apparel is   between $38 to $60 for polos, $50 to $110 for sweaters and $70 to $90 for   fashion bottoms. The Stormpack collection ranges in price between $80 to   $110.

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Press Release: A|U|R introduces Spring 2013 Collection, now to include Stormpack Outerwear

AUR Logo

A|U|R introduces Spring 2013 Collection,

now to include Stormpack Outerwear

 

(Montreal, Quebec) – “A|U|R”, a young quality golf apparel collection, with great success in the U.S. and Canada, and is being introduced in Europe for Spring 2013. AUR has a modern fit for the golfer/athlete who wants performance clothing with a distinct look. For Spring 2013, AUR will now include the Stormpack outerwear line.

AUR stands for ‘All that you Are’. The philosophy for this authentic golf brand is and will continue to be the goal of providing the most value-added, aspiring golf fashion on the market.

“We are delighted to present our Spring 2013 collection and are confident that this is the finest collection in the history of AUR, presenting a very tech-driven and fashionable offering,” says Mark Fletcher. “They’ve got a great look and hand feel, and the overall styling is a bit more European-influenced than what U.S. buyers might be familiar with, but at a much more reasonable price and with a more relevant, current fit. Our customers get great value for the fashion and quality we offer; our products are very fashion-forward for the price point. We have had an incredibly good presence on Tour in the past year with some of our Players finishing in the top 4 at several tournaments and we were able to get some great feedback on our line from Tour players to bring the best style and performance to golf.”AUR Stormpack

AUR offers the consumer three distinct categories including AUR Active, AUR Authentic and AUR Aware and now includes the AUR Stormpack outerwear line.

The Spring 2013 color palette for men features basic must-haves in a myriad of colors that all merchandise back to the men’s fashion collections. An assortment of cool grays and black mixed with additional bright blasts of color: Pool, Crimson and Slate are the highlight colors for Men. For women, distinctive style, fine quality and an aura of sophistication lends itself nicely to a golf collection that is current and on-the-ball. Fashion driven Sweet Praline features a stylish Geo print paired with classic plaid bottoms. Pretty in Pink features Passion Pink with subtle grey accents to provide a sporty, fun look. Purple Haze is all about bright trendy colors. Wisteria and Emerald green are base for this group with a cool diamond inspired print.

 AUR Active is a performance golf collection with emphasis on the golfers ease of movement. This category features the AUR double-knit Dri-Max™ polyester. These polo’s features stretch, using spandex, a soft supple hand feel and a lightweight drape that makes it ideal for swinging a golf club. Golfers will appreciate the long lasting synthetic fibers, which create a strong, crease resistant fabric that is quick drying and maintains its shape season after season. For example, the AUR Tonal Embossed polo is available in bright colors such as pool, slate , crimson, black and white offering the golfer comfort, breathability a nd a stand out look on any fairway, especially combined with the Active plaid flat front pant in navy plaid, coal or pool plaid.

Next on the tee is AUR Authentic, a collection of more traditional golf-inspired clothing. An assortment of sweaters, vests, pants and shorts round out the category in classic colors of black, navy, taupe and charcoal. Classic inspired v-neck argyle vests and full-zip cardigans in black or indigo are standouts in this collection. These argyle classics have a front panel design with ribbed finished collars, cuffs and waistbands.

 Finally, AUR Aware is continuously the strongest growth category and the company’s attempt to give back to our ailing planet with a unique list of specifically designed fabrics including CarboCool™, S.Cafe™ and Ecosmart™. This line not only looks great on the golfer but is great for the world’s golf environment.

For Spring ’13, AUR welcomes Stormpack under it’s umbrella. Stormpack is a continually evolving outerwear collection. Given its positioning it was a natural fit to incorporate it into the AUR family. Stormpack offers a complete range of wate

rproof, breathable, windproof, seam sealed and lightweight high performance and stylish tops and bottoms for men’s and women’s. The Stormpack outerwear collection is designed so that each style can be merchandised with the AUR fashion collections.

CarboCool™ fabric contains a blend of Polyester and Bamboo Charcoal. The carbonized bamboo is visual on the inside of this material as a grey tint. The benefits of this fabric include Moisture Wicking and Fast Drying for comfort, as well as Anti-Odor and Added UV Protection for peace of mind. Carbonized Bamboo is environmentally responsible, and offers the sam

e benefits that a chemical finish would without the unnecessary harm to the environment.

S.Café™ uses a patented process that transforms the coffee grounds into yarn, which is then used to produce polos. Most coffee grounds end up in our landfills, which contributes to our overall solid waste management problem. Producing a garment with S.Café™ fabrics helps in easing landfill concerns.

Last but not least, EcoSmart™ is a fabric made from Recycled Polyester Yarn. Recycled polyester yarn is made from plastic post-consumer based products. It is environmentally friendly by reducing fossil fuel consumption and green house gases when compared to regular polyester production.

The Ecosmart story encompasses 2 different fabrics including 100% Recycled Polyester and Combed Cotton/Recycled Polyester. The Combed Cotton / Recycled Polyester provides the durability and performance of polyester with the added comfort and breathability of cotton.

Committed to delivering top-quality actionwear, AUR is owned by The Fletcher Leisure Group of Canada. Fletcher Leisure Group, based in Montreal, Quebec, is a company with 43 years of golf industry experience marketing multiple brands in Canada and the United States and in Europe.

For More information visit www.AURgolf.com or Mary Beth Lacy Inc at mb@mblacy.com

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Video: AUR Golf – Capital Golf Weekly Aug. 31, 2012

During the August 31st episode of Capital Golf Weekly, the new co-anchor on the Grill Room segment each week, Whitney Wild,  was  outfitted in AUR women’s collection!!!

Capital Golf Weekly is the highest rated golf show in its Saturday time slot.  The TV golf show is viewed by more that 75,000 households in the D.C. area!

 

http://www.tbd.com/articles/2012/09/capital-golf-weekly-aug-31-2012-79413.html

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