Tommy Hilfiger – – January 31, 2012

Course of Style: Keegan Bradley wears Hilfiger but walks Oakley; Graeme McDowell signs new deal

by Woody Hochswender, Contributing Writer

Keegan Bradley, the 2011 PGA champion and rookie of the year switched apparel sponsorship from Oakley to Tommy Hilfiger early this year. But at the Farmers Insurance Open last weekend, Bradley was still wearing Oakley footwear. What gives?

Apparently, Oakley lost a heated bidding war for Bradley to Tommy Hilfiger, a golf line licensed to the Fletcher Group of Canada which also makes Sunice. Oakley wanted to keep Bradley, but the rising star commanded as much as five times what Oakley had been paying him to wear its apparel. Executives familiar with the action estimated Bradley’s eventual deal to be in the $500,000 range. (Read entire article)


Butch Harmon – – February 2, 2012

Butch Harmon on his new DVD, which features more than 250 tips and four hours of instruction

Gary Van Sickle, Senior Writer, Sports Illustrated

Butch Harmon, one of golf’s best-known instructors, has a new instruction video coming out March 1, “Butch Harmon About Golf presented by Titleist.” The two-DVD set will feature more than 250 specific tips and more than four hours of instruction. 

It’s about time you got some publicity. Tell me about the video.
The video is an accumulation of my whole life in golf, everything I’ve learned. The fun part is, it’s not just instruction. It’s stuff for juniors and women and seniors, and I sit down with all of the great players I’ve worked with and let the average person in on something they’d never hear — what we did and how we did it. There’s instruction, all kinds of tips, all kinds of things that will help people. It’s four hours on two discs, but it’s set up so you can go to any section you want, you don’t have to watch the whole four hours.

That’s a relief.
It flows. The reason I wanted to work with Terry Jastrow, the director, is that he knows golf and he knows me. His attention to detail is phenomenal. It was a year-long process, but it was a passion and a labor of love. I’m very proud of the way it turned out. A lot of times after one of these things comes out, you go, ‘I wish I’d have done this or that differently.’ I didn’t have that this time. This came out really well.

Read the entire interview


Martin Golf Apparel – – September 2011

Course of Style: In pursuit of the perfect golf shirt

By: Woody Hochswender, Contributing Writer

Click here for story on Martin Golf Apparel