Mike Bailey, a very good golf writer for a major golf website – Worldgolf.com – has posted a review of Martin Golf apparel for fall/winter 2012. Mike included a couple of nice photos in his feature.
Kiel Christensen, a contributing writer for WorldGolf.com and TravelGolf.com – two big golf websites, has written a very nice review on Martin Golf that was just posted. Kiel received a Martin Golf shirt to test for his feature. Kiel also did a phone interview with Rick for input into his feature which is contained in the link below.
Jean Couser, a writer for a good Eastern golf publication – Golf Coast Magazine – has highlighted Martin Golf in the holiday feature on the magazine website. This magazine/website is viewed in the Southern coastal U.S.
John Ehle, a very popular golf writer in the state of Wisconsin, has posted a nice review of Martin Golf apparel that include some commentary from his interview with Rick Martin.
Tommy Hilfiger Golf, Miura Golf, and Martin Golf – Golf Gift Ideas on MyGolfConcierge.com – Holidays 2012
Ryan David, a golf writer for a popular website, published some nice holiday coverage on Tommy Hilfiger Golf, Miura Golf, in his annual gift guide. This website is viewed throughout the U.S. and the link to the coverage is below.
Martin Golf Sponsors Fry’s & Friends Pro-Am at Frys.com Open
The Frys.com Open announced a new partnership with Martin Golf Apparel. The clothier will present the Fry’s & Friends Pro-Am to start the tournament week. The private Pro-Am event will be held at CordeValle Golf Club, on Monday, October 8, 2012. The exclusive event is an opportunity to play the championship venue with a PGA TOUR professional.
“The Frys.com Open is growing its presence on the PGA TOUR and in the community” said Rick Martin, Founder of Martin Golf Apparel. “Martin Golf is pleased to announce this new partnership as our brand grows its own presence among discerning golfers and high end golf shops.”
Entering its seventh year, the Frys.com Open has generated more than $4 million for charity since its inception. “We are excited about our new relationship with Martin Golf Apparel as we continue our efforts to benefit charity,” said Tournament Director Jeff Sanchez. “We are proud of the positive impact that our tournament has in the community.”
About Martin Golf
Martin Golf Apparel was founded by Rick Martin, an executive in the apparel and golf industry with more than 30 years of experience. Martin Golf Apparel is committed to tradition, all-natural fibers and colors, and selling exclusively in just the finest private golf clubs. This ensures that Martin Golf customers can benefit from the latest results of the company’s ongoing quest for perfection – results that truly live up to the standards of the Martin Golf Apparel product design that being ‘as Timeless As The Game’. www.martingolfapparel.com
About Frys.com Open
Launched in 2006, Frys.com Open is an official PGA TOUR tournament. Proceeds from the Frys.com Open are donated to local and national charities that are working to improve the lives of others. The title sponsor Fry’s Electronics is a privately owned retailer with 34 nationwide locations headquartered in San Jose, California. Information is available on www.frysopengolf.com and find us on Facebook and Twitter. The Frys.com Open will be played the week of October 8-14, 2012 at CordeValle Golf Club.For more information contact: Mary Beth Lacy Email: email@example.com Phone: (760) 346-6942 Jeffrey Sanchez, PGA Tournament Director Frys.com Open – PGA TOUR in Silicon Valley Email: jeff.FrysOpen@gmail.com T: 408-487-4653 C: 408-313-4828
Written by: Stephen Pizinger for MyGolfSpy.com
The year is 2012, and it’s difficult to walk into any pro shop or golf specialty store to find a 100% cotton golf shirt. If you do, you’re lucky if the shirt looks and fits the same after five wash cycles. It’s happening more often it seems, I will read members of the forums asking where they can find a quality cotton golf shirt. The readership recommendations seem to be few, they’re tough to find.
Martin Golf Apparel is a new golf apparel company that offers and builds upon what the owner, Rick Martin, describes as the quintessential fabric for any active participation. Cotton. Rick Martin founded the Fairway and Greene golf apparel company back in the early 1990’s and his son, Todd Martin is currently the President of Peter Millar golf. As Rick Martin will tell you, Martin Golf is a new company, but it’s clear he’s not new to the apparel business. A business he’s been in for 38 years. He describes himself as an apparel guy, and a golfer by hobby.
In talking with Rick Martin, it’s clear he’s a man of tradition, and he’s built his company around tradition. He believes the golf apparel offerings in the marketplace today are similar to the offerings of the mid 1990’s. Martin said they are made of loud prints and panels that have a NASCAR feel to them. Martin said, “What you have is a costume look and feel”. I had not thought of the comparison to the trends of the 1990’s to the outfits of today, but I have to agree with this assessment. Additionally, the apparel market today is saturated with “tech” fabric made up of primarily polyester or polyester blends.
Two factors have played a role in the migration away from the cotton golf shirt. Stability (shrinkage) and colorfastness, not only from multiple washings, but also fading from the sunlight. Martin spent a great deal of time in an effort to combat these issues in a process he originally developed and utilizes called double mercerization. Mercerization is a process used to impregnate the yarn while securing it, which prevents shrinkage and fading. The second component to this process provides the luster, look, finish, and longevity exclusive to Martin Golf. “You would be hard pressed to find another double mercerized golf shirt in the game today.” Martin incorporates an elliptical stitch to wick moisture as well as locking process to minimize tension in the collar preventing roll.
Martin describes a simple yet effective approach his sales representatives utilize in pro shops while comparing his apparel line to others. They’ll ask the professional to pick any shirt out of their current offerings then do the same with any shirt in the Martin Golf Apparel line. Then, they will ask the professional to describe the differences of the shirts, and what makes Martin Golf a cut above the rest. Time and again, the response has been, “Wow, I see it now.” Martin said the response “Is not an accident. We didn’t say, hey lets come up with a shirt line. A lot of thought went into it and we believe we produce the best shirt in golf.”
Martin Golf Apparel cannot be found in at major retailers or even online. Their apparel is dedicated to private golf club pro shops and their focus is on the PGA Professionals responsible for operating them. “They are one of the last [apparel] specialty stores left on earth. The rest have a department store mentality focusing on trends and what the other guy is doing.” Martin wants the people responsible for selling his product to really know and understand his line so they can communicate the same to consumers. “We are not about price.”
Out of the box, these shirts passed the Martin sales representative test. I can honestly say that I have never felt a shirt like this in my lifetime. The quality of the construction, and feel of the cotton fabric is like none other. The only word that came to mind holding them in hand was, luxury. I can’t remember the last time I wore a 100% cotton golf shirt to play a round of golf. Without question, they are the best looking shirts I own when worn. I am really looking forward to testing these during the humid summer months in the Minneapolis-St. Paul, area.
Martin Golf Apparel – A Cut Above!
By: David Theoret fo eSouthernGolf.com
There came a point in his life – many years ago- when Rick Martin got tired of buying Bobby Jones golf shirts at his local pro shop, washing them once and then giving them to his son. There had to be a fabric out there – he thought – that could hold up to multiple washes and still remain looking respectable.
After years of researching various types of yarns and developing finishes, he was ready to get started and show others in the garment industry that a workable fabric did exist and style conscious golfers would be willing to pay a little more (OK, more than a little) for it.
In 1995 Rick Martin founded Fairway and Greene, a very successful line of men’s and women’s golf wear. After selling the company in 2006 to a corporate investment group, Martin took 6 years off and relaxed; at least as best he could. During that time he saw the industry change from traditional coloring to a very dull, citrusy color palette. He also noticed that many shirts on the market – including golf shirts – had a lot of wrinkling and a prewashed look, something that didn’t sit right with him. So, after some urging from daughter Teri he was back at it and Martin Golf Apparel was born.
Martin Golf Apparel sells 100% Peruvian Pima cotton shirts; a cotton he believes to be the best in the world. His label can only be found at private clubs, a place where members understand and appreciate fine cotton shirts and natural fibers. They are certainly more accustomed to traditional colors that are less like bowling shirts.
Martin never has been a fan of polyester shirts. Many golf shirts on the market today tout a “quick dry” quality that doesn’t “wick” moisture away from the body and onto the shirt. They tend to let the sweat stay on your body, causing it to run down onto your shorts and trousers, which more times than not are cotton and absorb the moisture causing interesting looking stains in unmentionable areas. Polyester also carries body odor that may be hard to get out of the fabric. In fact he says he has only worn one once in his life. It was at a charity golf outing. There were six teams in the field and someone got the idea to color code each team. Immediately after finishing his round, Martin went in the locker room, peeled the shirt off and gave it away. Never again, he says!
While it is true that you will pay a little more (OK, more than a little) for one of his shirts, you can rest assured that it is made to last – 6-8 years in all likelihood. It’s all in the way it’s constructed. If you buy an extra-large, it’s going to stay an extra-large for as long as you have it around. Most cotton shirts will shrink 8-9%; theirs shrinks about 2% over the life of the garment. They also use what’s called a double-lock collar, something that has to do with the types of yarns and number of ends they use. The collars will never curl. Thirdly, they use a double mercerization process which gives the shirt an incredible sheen and stability.
The company also offers men’s sweaters which are subject to the same double mercerization process. This produces a wonderful luster, something you don’t usually find in a cotton sweater. Each sweater is knitted as one sweater, not cut in pieces and then sewn together.
As of now, the company only offers men’s golf shirts and sweaters. The goal is to soon add a women’s line but, with women having more discriminating taste Martin wants to be able to provide a top-notch product that women will want to buy in more than one color. Martin refers to his garments as “a cut above” meaning they can be worn for a lot more than just a round of golf.
As the word gets out that Martin is back in the business, the list of clients continues to grow. Original plans were to start delivering product to customers this past January but with demand being so high, they actually started deliveries in November 2011.
I have worn my new Martin Golf Apparel shirt several times now and it still looks as new as the day I bought it; it fits the same too. Bright (not neon) colors with subtle striping in a fabric that keeps sweat off my body is something I look for in a golf shirt; it looks like I’ve found my source. Now I just have to find a club to join and then save my pennies because these shirts sell for a little more (OK, more than a little)! Retail will be around $80 – $85 but when you weigh that against the fact you will probably have it for many years to come, I think it’s worth it.
For more information on Martin Golf Apparel you can visit their websitewww.martingolfapparel.com or call customer service at 877-222-8488.