Press Release: Sunice Delivers Science and Style for Spring/Summer 2013 Outerwear and Silver Polo Collections

Sunice Delivers Science and Style for Spring/Summer 2013 Outerwear and Silver Polo Collections

 

Montreal, Quebec – Sunice®, Canada’s No. 1 outerwear brand, is pleased to unveil its 2013 Outerwear and Silver Polos collections, and introduces EDGE, a new collection with a trimmer fit.

The Sunice Golf 2013 men’s color palette uses updated blues, sedona and purple to brighten up collections of basic black and navy. Product embossing details allows for a new take on traditional colors like grey and add visual interest to exciting new colors like charcoal and ivy.

The ladies collection highlights the ever-popular pure white and adds to the golf fashion rainbow, a soft purple named vivid violet, a new take on blue with barely blue and a bright reddish tone called Radiant Red. The addition of abstract prints helps to make the ladies outerwear unlike any other outerwear brand in the market.

Sunice offers seven different categories in their Spring 2013 line including the all new Sunice Outerwear collections EDGE, Hurricane, Tornado, Typhoon, Pro Sport and Sport, as well as technical apparel line, Sunice Silver. Each outerwear category provides different levels of protection from an array of weather conditions. A multitude of technical applications and the science of developing performance apparel gives Sunice the cutting edge necessary in providing the ultimate Freedom to play, no matter the weather.

All new EDGE Collection

Featuring GORE-TEX® enable with Paclite® technology and backed by the GORE-TEX® “Guaranteed to keep you dry™” promise, the Edge Collection differentiates itself from the Hurricane Collection with a new trimmer fit and bold colors and logos. This waterproof and high-performance layering collection is inspired by PGA Tour cutting-edge young guns.

The collection contains 3 jackets and 1 pant – all in GORE-TEX® enable with Paclite® technology. Colorway in this collection is very bright with lime/white and black embossed fabrics/trims. The jacket’s added features include larger and trendy branding, bright colors, and the Pro-Trim™ waist cinching system, in-pocket ball cleaner. The Sunice style is represented in detailing such as laser cut designs at back, laser cut and welded pocket frames, and the Sunice patented V collar design.

Hurricane Collection

Featuring GORE-TEX® enable with Paclite® technology and GORE-TEX®, and backed by the GORE-TEX® “Guaranteed to keep you dry™” promise, the Hurricane Collection is the Sunice Gore category.

The ever-popular Ultimate Jacket is back in its fifth version (V5), with a complete re-design. The Sunice science is evident in the V5 jacket’s added features, including the X-Static® stretch lining, Pro-Trim™ waist cinching system, in-pocket ball cleaner, and stretch insert back panel. The Sunice style is represented in detailing such as laser cut designs on the sleeves and body, laser cut and welded pocket frames, and the Sunice patented V collar design.

Tornado Collection

Breathable, ultra lightweight and ultra quiet products backed by a four-year waterproof guarantee are what define the Tornado Collection.

Sunice FlexVent™ for 2013 introduces new colors of Citadel and Sedona, along with a Charcoal plaid print brightened with shadow and White. Versatile, full stretch, highly breathable, and waterproof, this proprietary fabric technology is perfect for playing golf in heavy rain or varying temperatures with its performance features and extreme comfort. Our FlexVent™ fabric is one of the most waterproof stretch fabrics on the market. With its uniquely soft hand feel and super quiet laminate, we believe this is the future in waterproofs.

Typhoon Collection

The Typhoon category – now a full-stretch, waterproof category with a three-year waterproof guarantee – encompasses all that a well designed, lightweight rainsuit should be. Introduced in 2011, Zephal™ is a quieter-performing lightweight fabric that now has the added benefit of Full Stretch. An assortment of styles provides a great value proposition for a very technical suit, and incorporates many of the golf-enhancing features that Sunice is famous for.

Pro-Sport Collection

Taking what we do best and applying it outside of the raingear spectrum has resulted in the Sunice ProSport Collection. This category features WINDSTOPPER® by Gore as its high-end performance gear, resulting in lightweight and fashion driven layering pieces.

For those weather conditions that are a little more demanding, your ultimate choice should be a WINDSTOPPER® garment. The most breathable, 100% windproof, highly water repellent styles available from Sunice include the new Triberg as a super lightweight and 4 ways stretch jacket; while the Malaga is the vest version incorporating the same feature. The Dundee, York, and Birmingham all provide new design options in our infamous WINDSTOPPER® lined sweaters.

Sport Layers Collection

Adding properly designed layers into a golf wardrobe can enhance a golfer’s overall physical performance and ultimately improve their golf game. Sunice Performance Layers are designed to create an apparel layering system that allows golfers to play at their very best in all weather conditions. For cool mornings or damp dawns early in the season, when an extra layer is needed without the extra bulk or weight, the Allendale SuperLite FX™ Pullover is the update to the Olie and is definitively the ultimate choice. A chest pocket zipper surrounded by laser cut seal tape, moisture wicking properties, and bright color combinations are just a few of the details that make this piece stand out from the rest.

Silver Collection

Sunice is the only golf apparel company to have the silver technology in its garments, featuring the X-Static® fabric.

The Men’s Sunice Silver Spring 2013 Collection offers a wide selection of core basics including a short and long sleeve polo option, lightweight layering, and bottoms in a variety of plaids and solids. Bottoms are available in Black, Midnight and Charcoal. Full stretch fabric, and stain release are a few of the characteristics that make the Peter moisture wicking shorts a very desirable option. Deconstructed argyles, asymmetrical blockings, updated herringbone, and an assortment of stripes are but a few of the design details found throughout the collection.

The Women’s Sunice Silver Collection has basics to merchandise back into the fashion collections and bottoms in solids and plaids. The Utility Chic Collection is made up of classic Black and White; Married to a royal Collection merchandises the Sunice Silver version of purple with vivid violet, charcoal and White; and finally, Blue my Mind leaves one dreaming of luxurious Barely Blue and fresh white. Sunice Silver for women provides clean lines and fashion detailing to a technical shirt collection.

About Sunice

Sunice®, founded in 1976 in Alberta, Canada as a skiwear brand, successfully transcended its technical outerwear capabilities into the golf market in the early 1990s as the golf industry gravitated towards designing sport-specific garments that truly helped enhance the game. Thus, it’s no surprise Sunice® – owned and run by Montreal, Canada-based Fletcher Leisure Group Inc., a company with 42 years of golf industry experience – meets the demands of the most discerning golfer. Sunice® golf rainwear is a chosen favorite by many PGA and LPGA Tour players around the world.

Facebook: www.facebook.com/SuniceGolf

Twitter: www.twitter.com/SuniceGolf

 

For more information contact Mary Beth Lacy at:
Email: mb@mblacy.com
Phone: (760) 346-6942
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Press Release: Martin Golf Sponsors Fry’s & Friends Pro-Am at Frys.com Open

Martin Golf Sponsors Fry’s & Friends Pro-Am at Frys.com Open

The Frys.com Open announced a new partnership with Martin Golf Apparel. The clothier will present the Fry’s & Friends Pro-Am to start the tournament week. The private Pro-Am event will be held at CordeValle Golf Club, on Monday, October 8, 2012. The exclusive event is an opportunity to play the championship venue with a PGA TOUR professional.

“The Frys.com Open is growing its presence on the PGA TOUR and in the community” said Rick Martin, Founder of Martin Golf Apparel. “Martin Golf is pleased to announce this new partnership as our brand grows its own presence among discerning golfers and high end golf shops.”

Entering its seventh year, the Frys.com Open has generated more than $4 million for charity since its inception. “We are excited about our new relationship with Martin Golf Apparel as we continue our efforts to benefit charity,” said Tournament Director Jeff Sanchez. “We are proud of the positive impact that our tournament has in the community.”

About Martin Golf

Martin Golf Apparel was founded by Rick Martin, an executive in the apparel and golf industry with more than 30 years of experience. Martin Golf Apparel is committed to tradition, all-natural fibers and colors, and selling exclusively in just the finest private golf clubs. This ensures that Martin Golf customers can benefit from the latest results of the company’s ongoing quest for perfection – results that truly live up to the standards of the Martin Golf Apparel product design that being ‘as Timeless As The Game’. www.martingolfapparel.com

About Frys.com Open

Launched in 2006, Frys.com Open is an official PGA TOUR tournament. Proceeds from the Frys.com Open are donated to local and national charities that are working to improve the lives of others. The title sponsor Fry’s Electronics is a privately owned retailer with 34 nationwide locations headquartered in San Jose, California. Information is available on www.frysopengolf.com and find us on Facebook and Twitter. The Frys.com Open will be played the week of October 8-14, 2012 at CordeValle Golf Club.

For more information contact:
 
Mary Beth Lacy
Email: mb@mblacy.com
Phone: (760) 346-6942
 
Jeffrey Sanchez, PGA
Tournament Director
Frys.com Open – PGA TOUR in Silicon Valley
Email: jeff.FrysOpen@gmail.com
T: 408-487-4653
C: 408-313-4828
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Press Release: MIURA GOLF INTRODUCES ITS NEW WEDGE SERIES

 MIURA GOLF INTRODUCES ITS NEW WEDGE SERIES

Vancouver, B.C. — It takes the soul of an artist and the mind of an engineer to improve on beautiful, effective golf clubs. That’s the spirit behind Miura’s New Wedge Series.

The New Wedge Series from Miura, the world’s preeminent maker of quality forged golf clubs, preserves the eternal elements of the “old” Series and adds refinements that make the clubs a pleasure to look at and a joy to play. Now in odd-numbered lofts from 51 degrees through 59, the New Series features redesigned bounce angles that work well with the way thinking players like to play golf. Leading edge and bounce angle combine for a quality impact that leads to a crisp, consistent divot. Distance control and feel are available to the player like never before.

Then there’s the visual pleasure of a fine chrome finish, topped by a new, understated Japanese character — or kanji — that translates best as “striving,” or “noble effort.”

“Shinei Miura and his brother Yoshitaka, with help from their father, Mr. Miura, have come up with a truly artistic set of refinements for our wedges,” said Adam Barr, president of Miura. “Significant changes don’t have to be big. After watching and listening to hundreds of players, the Miura family learned a great deal about how golfers like their wedges to get through the turf. So while some of our bounce angles haven’t changed in terms of number of degrees, subtle improvements in the overall sole shape have made more effective bounce angles that the Miuras are very proud of.”

The engineering changes also extend to the amount of offset, which is a bit higher in the 51-degree version, but decreases as loft goes up — that is, where more offset isn’t needed. In the 57- and 59-degree models, there’s even a small amount of onset. The Miuras performance-tested these wedges and found that this offset progression helps many players to make a clean, pure strike at the ball.

As usual, the New Wedge Series are manufactured to very tight tolerances. Miura clubs in any model never vary more than half a gram — that is, 1/56th of an ounce. That’s much more accurate than the industry standard. The New Wedges cover a head weight range from 297 grams in the 51-degree model to 307 grams in the 59. At each loft, the weight combines with the proper length of shaft (as determined by an authorized Miura dealer/fitter) to give players the feel and “heft” they need to create excellent shots around the green, in bunkers, and on tricky approaches.

The suggested retail price per club in the New Wedge Series starts at US$235.00 depending on shaft and grip options.

About Miura Golf
Besides the new PP-9003, Miura Golf’s current product line also includes the CB-501 (Cavity Back Model); Blade (Tournament Blade Model); CB-202 (Cavity Back Model); CB-301 (Cavity Model); Wedges (Wedge Series and Black Wedge Series, each available in six lofts); Series 1957 By Miura Custom Grind Wedges; Small Blade model irons; Blade and Classic putters (two models); Precious Edition Driver, Fairway Wood and Utility Wood.

Miura Golf’s corporate office is located in Vancouver, British Columbia and Miura Golf clubs are sold at the finest custom-fitting shops in North America. The Miura brand is marketed exclusively by Miura Golf Inc., in the United States and North America. More information on Miura products can be found at www.miuragolf.com.

Facebook: www.facebook.com/MiuraGolf

Twitter: www.twitter.com/MiuraGolfUSA

Youtube: www.youtube.com/MiuraGolfUSA

 
For more Miura Golf information or company/product images,
please contact Mary Beth Lacy at 760-346-6942 or mb@mblacy.com.
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Press Release: A|U|R introduces Spring 2013 Collection, now to include Stormpack Outerwear

AUR Logo

A|U|R introduces Spring 2013 Collection,

now to include Stormpack Outerwear

 

(Montreal, Quebec) – “A|U|R”, a young quality golf apparel collection, with great success in the U.S. and Canada, and is being introduced in Europe for Spring 2013. AUR has a modern fit for the golfer/athlete who wants performance clothing with a distinct look. For Spring 2013, AUR will now include the Stormpack outerwear line.

AUR stands for ‘All that you Are’. The philosophy for this authentic golf brand is and will continue to be the goal of providing the most value-added, aspiring golf fashion on the market.

“We are delighted to present our Spring 2013 collection and are confident that this is the finest collection in the history of AUR, presenting a very tech-driven and fashionable offering,” says Mark Fletcher. “They’ve got a great look and hand feel, and the overall styling is a bit more European-influenced than what U.S. buyers might be familiar with, but at a much more reasonable price and with a more relevant, current fit. Our customers get great value for the fashion and quality we offer; our products are very fashion-forward for the price point. We have had an incredibly good presence on Tour in the past year with some of our Players finishing in the top 4 at several tournaments and we were able to get some great feedback on our line from Tour players to bring the best style and performance to golf.”AUR Stormpack

AUR offers the consumer three distinct categories including AUR Active, AUR Authentic and AUR Aware and now includes the AUR Stormpack outerwear line.

The Spring 2013 color palette for men features basic must-haves in a myriad of colors that all merchandise back to the men’s fashion collections. An assortment of cool grays and black mixed with additional bright blasts of color: Pool, Crimson and Slate are the highlight colors for Men. For women, distinctive style, fine quality and an aura of sophistication lends itself nicely to a golf collection that is current and on-the-ball. Fashion driven Sweet Praline features a stylish Geo print paired with classic plaid bottoms. Pretty in Pink features Passion Pink with subtle grey accents to provide a sporty, fun look. Purple Haze is all about bright trendy colors. Wisteria and Emerald green are base for this group with a cool diamond inspired print.

 AUR Active is a performance golf collection with emphasis on the golfers ease of movement. This category features the AUR double-knit Dri-Max™ polyester. These polo’s features stretch, using spandex, a soft supple hand feel and a lightweight drape that makes it ideal for swinging a golf club. Golfers will appreciate the long lasting synthetic fibers, which create a strong, crease resistant fabric that is quick drying and maintains its shape season after season. For example, the AUR Tonal Embossed polo is available in bright colors such as pool, slate , crimson, black and white offering the golfer comfort, breathability a nd a stand out look on any fairway, especially combined with the Active plaid flat front pant in navy plaid, coal or pool plaid.

Next on the tee is AUR Authentic, a collection of more traditional golf-inspired clothing. An assortment of sweaters, vests, pants and shorts round out the category in classic colors of black, navy, taupe and charcoal. Classic inspired v-neck argyle vests and full-zip cardigans in black or indigo are standouts in this collection. These argyle classics have a front panel design with ribbed finished collars, cuffs and waistbands.

 Finally, AUR Aware is continuously the strongest growth category and the company’s attempt to give back to our ailing planet with a unique list of specifically designed fabrics including CarboCool™, S.Cafe™ and Ecosmart™. This line not only looks great on the golfer but is great for the world’s golf environment.

For Spring ’13, AUR welcomes Stormpack under it’s umbrella. Stormpack is a continually evolving outerwear collection. Given its positioning it was a natural fit to incorporate it into the AUR family. Stormpack offers a complete range of wate

rproof, breathable, windproof, seam sealed and lightweight high performance and stylish tops and bottoms for men’s and women’s. The Stormpack outerwear collection is designed so that each style can be merchandised with the AUR fashion collections.

CarboCool™ fabric contains a blend of Polyester and Bamboo Charcoal. The carbonized bamboo is visual on the inside of this material as a grey tint. The benefits of this fabric include Moisture Wicking and Fast Drying for comfort, as well as Anti-Odor and Added UV Protection for peace of mind. Carbonized Bamboo is environmentally responsible, and offers the sam

e benefits that a chemical finish would without the unnecessary harm to the environment.

S.Café™ uses a patented process that transforms the coffee grounds into yarn, which is then used to produce polos. Most coffee grounds end up in our landfills, which contributes to our overall solid waste management problem. Producing a garment with S.Café™ fabrics helps in easing landfill concerns.

Last but not least, EcoSmart™ is a fabric made from Recycled Polyester Yarn. Recycled polyester yarn is made from plastic post-consumer based products. It is environmentally friendly by reducing fossil fuel consumption and green house gases when compared to regular polyester production.

The Ecosmart story encompasses 2 different fabrics including 100% Recycled Polyester and Combed Cotton/Recycled Polyester. The Combed Cotton / Recycled Polyester provides the durability and performance of polyester with the added comfort and breathability of cotton.

Committed to delivering top-quality actionwear, AUR is owned by The Fletcher Leisure Group of Canada. Fletcher Leisure Group, based in Montreal, Quebec, is a company with 43 years of golf industry experience marketing multiple brands in Canada and the United States and in Europe.

For More information visit www.AURgolf.com or Mary Beth Lacy Inc at mb@mblacy.com

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Press Release: MIURA INTRODUCES ITS FIRST FORGED & MILLED MALLET PUTTER

MIURA INTRODUCES ITS FIRST FORGED & MILLED MALLET PUTTER

New KM-007 Adds New Shape and Muscle to Miura’s Successful Forged Putter Line

 

 

Vancouver, B.C. — Miura forged irons help players make the great shots that set up great putts — and those rolls deserve Miura putters. With that in mind, the legendary Japanese maker of the world’s best forged golf clubs has added another stunning design to its collection of quality forged putters.

The KM-007, fourth in the KM line (for Katsuhiro Miura, the company’s founder and chief designer) begins as all Miura putters do: with a billet of the finest quality low-carbon steel. Once forged into the proper raw shape, the KM-007 mallet is CNC (computer-numeric controlled) milled into an elegant mallet shape designed to please the eye of players looking for some heft behind the ball.

“Mr. Miura was looking at our putters, and felt we needed to take care of mallet players too,” said Adam Barr, president of Miura. “He came up with this design as a way to fit their eye while offering a soft, authoritative feel in a non-glare, milled finish. Miura-san understands that putting is very personal, and that a handsome look is as important as a solid feel. He didn’t release this design until he was sure he had met both high standards.”

The KM-007 offers a more face-balanced option within the Miura KM putter line. The KM-350, a heel-shafted model that is relatively short heel-to-toe, appeals to players with more of a fan-shaped putting stroke. The KM-005 (350g head weight) and KM-006 (370g), whose shaft intersection point is closer to the center of the putter face, are “quarter-hang” models balanced mostly for back-and-through swingers. The 007 will work well for that kind of stroke too.

The suggested retail price of the KM-007 is US$450.00.

About Miura Golf
Besides the new PP-9003, Miura Golf’s current product line also includes the CB-501 (Cavity Back Model); Blade (Tournament Blade Model); MC-102 (Mid-Size Cavity Model); CB-202 (Cavity Back Model); CB-301 (Cavity Model); and IC-2003 Utility Long Irons) irons; Wedges (Wedge Series and Black Wedge Series, each available in six lofts); Series 1957 By Miura Custom Grind Wedges; Small Blade model irons; Blade and Classic putters (two models); Precious Edition Driver, Fairway Wood and Utility Wood.

Miura Golf’s corporate office is located in Vancouver, British Columbia and Miura Golf clubs are sold at the finest custom-fitting shops in North America. The Miura brand is marketed exclusively by Miura Golf Inc., in the United States and North America. More information on Miura products can be found at www.miuragolf.com.

For more Miura Golf information or company/product images,
please contact Mary Beth Lacy at 760-346-6942 or mb@mblacy.com.

Become a fan of Miura Golf on facebook: www.facebook.com/MiuraGolf

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Press Release: Tommy Hilfiger Announces Melissa Reid as Ambassador for Women’s Golf – March 29, 2012

TH Logo

FOR IMMEDIATE RELEASE

March 29, 2012

TOMMY HILFIGER ANNOUNCES MELISSA REID AS AMBASSADOR FOR WOMEN’S GOLF COLLECTION

NEW YORK, NEW YORK (March 29, 2012) – The Tommy Hilfiger Group, which is whollyowned by PVH Corp. [NYSE: PVH], is pleased to announce that British golfer Melissa Reid will serve as the ambassador for the Tommy Hilfiger women’s golf line. The 24 year old, who placed second on the Ladies European Tour last year, will represent the brand by wearing select pieces from the women’s golf collection beginning with this season’s first LPGA Major Championship – the Kraft Nabisco Championship – to be held in Rancho Mirage, California on March 29th. Reid joins Keegan Bradley, the 2011 PGA Championship winner and PGA Tour Rookie of the Year, as an ambassador for Tommy Hilfiger Golf.”I am excited to introduce Melissa Reid as the brand ambassador for our women’s golf collection,” said Tommy Hilfiger. “She is one of the most promising talents in the game today and a perfect representative of the classic, American, cool spirit of the Tommy Hilfiger brand.”

“I’m very excited to be wearing Tommy Hilfiger Golf on the Tour this year,” commented Melissa. “I’ve always loved the Tommy Hilfiger style and to be able to wear the clothing on the course will be great. They have a really wide selection of colors and styles that will work well for me both on and off the course.”

Mark Fletcher, President of Fletcher Leisure Group, the global licensee for the men’s and women’s Tommy Hilfiger golf lines, said “We are honored to have Melissa join the team. In just a few years, she has risen through the ranks and is widely recognized as one of the best emerging talents in the ladies’ game. Melissa has an excellent attitude and works very hard to achieve her goals. I have no doubt she will make us very proud.”

The Spring 2012 Tommy Hilfiger Golf collection is inspired by a preppy and energetic spirit that is at the core of the Tommy Hilfiger brand DNA. Adding a twist to signature classic American sensibility, the collection’s technical performance fabrics focus on style and fit. Through a license agreement with Fletcher Leisure Group, the men’s and women’s golf lines are available in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, resort accounts, and corporate accounts, as well as at tommy.com.

Targeting men and women golfers, the collections offer a wide selection of garments. The men’s collection consists of approximately 100 styles for men with expected retail prices ranging from $65/€60/£50 for short-sleeved polos to $120/€140/£115 for stylish outerwear options. The versatile women’s collection includes approximately 75 styles with expected retail prices ranging from $65/€60/£50 for bermudas and polos to $120/€140/£115 for knits and outerwear.

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About The Tommy Hilfiger Group

With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.

About PVH Corp.

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.

About The Fletcher Leisure Group

Fletcher Leisure Group, based in Montreal, Quebec, is a company with 42 years of golf industry experience marketing multiple brands in Canada, the United States, Europe and the UK. Brands that make up the Fletcher portfolio include the Canadian distribution rights for Adams Golf and Sport Haley and wholly owned AUR and Sunice.

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For further information contact: Read more..

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Tommy Hilfiger – BuffaloGolfer.com – December 2011

Press Release: Tommy Hilfiger Fresh Perspective Classic American Golf Cool

Posted on December 17, 2011 by Mo’Golf (Ron Montesano)

For the Spring 2012 Tommy Hilfiger golf collection, the same design philosophy of bringing a fresh perspective to Classic American Cool styling was adhered to and the result is a collection true to the Tommy Hilfiger heritage and true to golf.  Making this brand appeal to the golf consumer meant designing a line that truly displays golf sportswear that can be worn on and off the golf course.

As golf has evolved over the centuries, so has the apparel worn for golf.  Traditionally a cotton driven category, golf wear has followed suit with the emergence of the vast variety of technical apparel that now has a strong place in the golf market.  To be a true player in this category, an approach of bringing technical fabrics to this collection was imperative.

The end result is an offering that features strong Classics essential for any golf wardrobe and an assortment of Fashion Collections that truly deliver “Preppy with a Twist” to the fairways and greens.

 Click here to read article on BuffaloGolfer.com

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