G-Mac by Kartel – Web Street Golf daily Pulse September 14, 2012

G-Mac by Kartel, Review Written By: Terry McAndrew

ONE HAND HELPING THE OTHER: Its been said that clothes make the man. But it can also be argued that the man makes the clothes. The story of the G-Mac by Kartel collection is a tale of both. Karl Swan, managing director of Kartel Clothing, was interested in building the company’s golf line but was looking for someone to help. Graeme McDowell’s business manager contacted him since G-Mac was wearing some of the company’s products. This was back in mid 2011 and Swan wasn’t sure what he would think of his fellow Irishman. “I had no idea I would like him so much,” Swan confessed. “He is a down to earth, regular guy who has a passion for clothing that includes nitty gritty details such as fabrics and measuring. He is more into detail than I would have thought.”

Kartel is part of John Swan Ltd, a family owned Irish business based in Dublin, Ireland, founded in 1947. John Swan, Karl’s grandfather, set up his own modest clothing company in two small rooms above a pub in Dublin’s Hill Street. His grandson, Karl was interested in building out the brand into golf and was looking for a solution. McDowell appears be his answer. The two met at the 2011 Irish Open in Killarney and discussed the idea of launching a clothing line. Swan said McDowell requested Kartel put together three outfits and he would visit the company’s showroom to see whether it was right for him. “I didn’t want just three outfits,” Swan said, “I wanted a brand.” He said the biggest challenge was finding something that really could be marketed. “We looked into Graeme’s genealogy and went back to the 12th Century,” Swan explained. “His ancestors helped to lead Scotland to its independence over the English. There was strong symbolism in his family of a warrior, strength and skill which are all the qualities that Graeme himself shows in his play.”

When it came time for McDowell to see what Kartel came up with, Swan said he knew the company was being auditioned against other more notable competition. “We couldn’t afford to write a check the way the others could,” Swan said in trying to secure McDowell to represent the company. The competition would have to be waged through the product if Kartel was to be successful. “He mainly listened and excused himself and his two business managers to another room to discuss our presentation,” Swan said. “He came back and said we wiped the floor compared to the others. I couldn’t have wished for a better reaction. He turned and asked Conor (Ridge his manager) to work out a deal and said ‘and Conor you better work out a deal.’” Swan recalled. Thus collaboration was born.

The G-Mac by Kartel collection has been designed specifically to have a stylish, sophisticated, luxury upmarket feel. The logo incorporates the McDowell family crest and their motto ‘Vincere Vel Mori’ – Win or Die. It conveys their life and death struggle to be free and true to their beliefs. The spirit of these words are what Graeme lives by; he believes that if something is worth doing, it’s worth doing to the best of your ability, and it is that project, practice session or tournament is entered with commitment, determination and belief! The lions paw holding a short dagger, relates to the McDowell skillful, powerful warrior. The McDowell clan fought on foot and with short swords, despite the fact that their adversaries rode on horseback with long swords. They believed that the strength was in the warrior, not the weapon. An acorn within the logo conveys strength (from the mighty oak tree) and the bell heather motif is a reference to the flower that was worn by the clansmen. All of these symbols point toward the skill, strength, will and determination possessed by the McDowell clan, as well as centuries later, the same traits that were required by G-Mac with his US Open win, as well as the Ryder Cup with Europe. McDowell explains his past in a video, http://vimeo.com/37912997 that he proudly wears today.

“We are a family operated business,” Swan explained, “and we take a long term view. We don’t have to answer to a board of directors or shareholders looking at it strictly for a return on investment or dividend check. Our relationship with Graeme is a big branding exercise.” McDowell helps to accelerate the introduction of Kartel to golf fans and Kartel has a role in brand G-Mac. “I take a firm view that we present him in a good light. All of these guys on TOUR are brands. Our investment is front loaded and our early return is awareness.”

G-Mac is a true believer when you look and feel your best that you will perform to your best. In other words the clothes help to make the man. With the help from Kartel some of the finest Italian, Spanish and Scottish wools, merged with the best of Asian technology, have together created a full collection of the luxurious and stylish performance based apparel. The collection is authentic to McDowell and to the mostly warmer climates where he plays his golf and so it has been designed predominantly with the lightest, most performance enhancing yarns and fabrics available. There is an inclusion of the outer layers for those occasions when the cooler weather requires Pima or Cashmere knits.

The G-Mac by Kartel brand is in upscale shops and perhaps eventually, Swan said,  “In better end department stores. If we do our job right it will be a stock brand.” In that respect the man helps to make the clothes.

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Tommy Hilfiger – Web Street Golf Daily Pulse – January 18, 2012

DRESS FORE SUCCESS: Keegan Bradley has reached a deal to serve as global ambassador for the Tommy Hilfiger golf line through 2014. “I am really excited about joining the team at Tommy Hilfiger,” said Bradley. “Tommy Hilfiger is an iconic American brand and I am extremely proud to be a part of its growth in golf going forward. The brand produces fantastic apparel for wear both on and off the golf course and in my opinion, if you look good, you play good!” Financial terms were not disclosed.

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Butch Harman – Web Street Golf Daily Pulse – February 3, 2012

BUTCH WANTS TO HELP YOU PLAY BETTER GOLF: Its been a popular catch phrase, “What happens in Vegas, stays in Vegas,” but Butch Harmon, a resident of Sin City, is getting ready to share a few of his secrets. Harman is the latest to join the DVD brigade. Like Tom Watson and Phil Mickelson last year, the world-renowned golf instructor to many of the top names on the PGA TOUR and European TOUR is offering an instructional two-DVD set titled “Butch Harmon About Golf presented by Titleist.”

“Over the past 40+ years I have been blessed to work with some of the greatest players in the game: Phil, Ernie, Greg, Tiger, Seve, Freddie, and several up and coming players, such as Adam, Nick, and Dustin, who are destined to carve their names in the golf record books,” said Harmon. “Obviously I am proud to have been associated with them and to have contributed in some small way to their success. But their accomplishments are only part of the overall picture of the scores of everyday players, from all walks of life who have left the practice tee after working with me, that feel that their game has been improved. For everyone that has worked with me there are thousands of golfers that I will never have a chance to try and help.

“With that thought in mind, I decided to commence work on the filming of a DVD that would share a lifetime of golf knowledge with the public that would cover: the fundamentals, identifying faults and the fixes, specialty shots, short game, sand play, putting, club selection, kids, under and over 13, women, seniors and physical fitness (by the way, I do practice what I preach as I have recently lost 40 lbs.).” The two-DVD set, which is believed to have cost $500,000 to make, features 57 chapters containing more than 250 specific tips, totaling over four hours of instruction.

It is directed by seven-time EMMY award-winner Terry Jastrow. “Butch is a natural born teacher. Every golfer in the world can benefit from the lessons delivered in this comprehensive DVD, which will set the gold standard for golf instructionals,” said Jastrow. “Butch Harmon About Golf presented by Titleist” will begin shipping March 1, 2012. The DVD set will be released internationally in six languages – English, Spanish, French, Japanese, Korean and Chinese. The DVD set is sponsored by Titleist, Winn Grips, Rolex, Golf Digest and JMA and will be available for $79.95 on-line at www.butchharmondvd.com

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Tommy Hilfiger Golf – Web Street Golf Daily Pulse – November 2011

DRESS FORE SUCCESS: Keegan Bradley has reached a deal to serve as global ambassador for the Tommy Hilfiger golf line through 2014. “I am really excited about joining the team at Tommy Hilfiger,” said Bradley. “Tommy Hilfiger is an iconic American brand and I am extremely proud to be a part of its growth in golf going forward. The brand produces fantastic apparel for wear both on and off the golf course and in my opinion, if you look good, you play good!” Financial terms were not disclosed.

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