Press Release: Tommy Hilfiger Fresh Perspective Classic American Golf Cool
For the Spring 2012 Tommy Hilfiger golf collection, the same design philosophy of bringing a fresh perspective to Classic American Cool styling was adhered to and the result is a collection true to the Tommy Hilfiger heritage and true to golf. Making this brand appeal to the golf consumer meant designing a line that truly displays golf sportswear that can be worn on and off the golf course.
As golf has evolved over the centuries, so has the apparel worn for golf. Traditionally a cotton driven category, golf wear has followed suit with the emergence of the vast variety of technical apparel that now has a strong place in the golf market. To be a true player in this category, an approach of bringing technical fabrics to this collection was imperative.
The end result is an offering that features strong Classics essential for any golf wardrobe and an assortment of Fashion Collections that truly deliver “Preppy with a Twist” to the fairways and greens.