Tommy Hilfiger – – January 31, 2012

Course of Style: Keegan Bradley wears Hilfiger but walks Oakley; Graeme McDowell signs new deal

by Woody Hochswender, Contributing Writer

Keegan Bradley, the 2011 PGA champion and rookie of the year switched apparel sponsorship from Oakley to Tommy Hilfiger early this year. But at the Farmers Insurance Open last weekend, Bradley was still wearing Oakley footwear. What gives?

Apparently, Oakley lost a heated bidding war for Bradley to Tommy Hilfiger, a golf line licensed to the Fletcher Group of Canada which also makes Sunice. Oakley wanted to keep Bradley, but the rising star commanded as much as five times what Oakley had been paying him to wear its apparel. Executives familiar with the action estimated Bradley’s eventual deal to be in the $500,000 range. (Read entire article)